For years, location has been the primary and most crucial factor in choosing a property to live in or invest in. However, it’s not just about “location, location, location” anymore. Buyers are now increasingly concerned about the quality of their living environment, from green spaces and building density to internal utilities and community factors. This shift is a result of urban environmental pollution and a post-pandemic lifestyle change.
Vietnam’s major cities are getting “hotter” by the day, not just from urbanization and increased private vehicle emissions, but also from declining air quality and the urban heat island effect. In the center of Hanoi and Ho Chi Minh City, fine dust levels (PM2.5) consistently exceed safe thresholds, sometimes doubling the World Health Organization’s recommendations (15 μg/m3 averaged over 24 hours). As a result, these two cities frequently rank among the most air-polluted cities globally. During recent heat waves, Hanoi and Ho Chi Minh City recorded outdoor temperatures up to 10 degrees Celsius higher than meteorological and suburban temperatures. This is a consequence of unsustainable expansion and urbanization, lacking consideration for ecological balance and minimum green space.
Secondly, post-COVID-19, the lifestyle of the population, especially the middle class and young people, has undergone a significant “shift,” prioritizing physical and mental health. They focus not only on modern lifestyles but also on their surrounding living environment, from air quality and internal green spaces to community values.
A 2024 Batdongsan.com.vn customer psychology survey found that 86% of respondents were interested in buying a green home, and 88% were willing to pay a premium for it.
This trend has promoted the quality of life as the dominant trend in residential and real estate investment decisions. Projects with harmonious planning, low construction density, priority given to green spaces, and eco-friendly designs are attracting the attention of homebuyers, especially the middle class and young people with good financial conditions.
At the same time, the definition of a “good location” is evolving to become more flexible and expansive. Previously, a “good” location was associated with the urban center, where administrative, service, educational, and economic infrastructure was concentrated. However, this definition has expanded due to the trends of congestion and pollution in city centers and the development of inter-regional transport infrastructure, which has blurred administrative boundaries.
Instead of being in the “heart of the city,” homebuyers now seek “connectable” locations where they can easily access economic centers, service-education-healthcare systems, and quality public spaces without living in a stuffy, polluted, or overcrowded area.
Connectability refers not only to geographical distance but also to travel time. A residential project located 10-20km from the city center but well-connected by public transport like metros and highways and close to parks, lakes, and schools is more appealing than a downtown apartment surrounded by pollution, heat, and constant traffic jams.
As the demand for improved quality of life becomes a top priority, a good living environment is not just a criterion for choosing a place to live but also a key factor in assessing the potential for real estate value appreciation. The impact of the living environment is increasingly reflected in real estate buying behavior and values.
Therefore, investors need to move away from traditional thinking and focus on areas with harmonious infrastructure and sustainable planning, where real resident communities can form, rather than solely on the “central” factor.
The Perfect Residential Enclave: Conic Boulevard
Stepping into Conic Boulevard, one is immediately struck not only by the lush, green surroundings and the seamless integration of amenities but also by the happy smiles of its residents. Each person has their own unique story and perspective, yet they are united in their belief in the exceptional quality of life that Conic Boulevard offers.
Launching the 21.8 Billion Dong Park Project
With its unique, concentric circular design, the central plaza of the park will become the heart of the community, playing host to a myriad of local festivals and outdoor events.
The Ultimate Nature-Immersion: Thanh Xuan Valley Elevates Your Lifestyle with an Array of Comprehensive Amenities
With a proven track record of developing world-class destinations in Phu Quoc, Ha Long, and Vientiane (Laos), BIM Land has transformed Thanh Xuan Valley into an exclusive lifestyle ecosystem. This luxurious community boasts over 240 world-class amenities and services, setting a new standard of living for the elite.
Cielo: Affordable Luxury Living – Experience the Ultimate in Comfort and Convenience.
Amidst the rising prices of Ho Chi Minh City apartments, Cielo stands out with its competitive pricing starting from VND 29 million per square meter and an impressive array of 48 on-site amenities. With its attractive pricing compared to the market rate, this residential development captures the attention of prospective homeowners who seek a balanced option that offers a comprehensive ecosystem of facilities and amenities without compromising on affordability.
ILA – Sowing the Seeds of Wisdom for 30 Years in the Heart of the City
For over three decades, ILA has been more than just an English language school in Ho Chi Minh City. We have been a gateway to knowledge and a nurturer of aspirations, empowering over a million students to become active contributors to Vietnam’s urban integration story.
