“Vietnam-based Company, Thien Long Group, Reports Positive Growth in Revenue for the First Four Months of 2025”
Thien Long Group (HOSE: TLG) has reported a positive start to 2025, with a 1.1% year-on-year increase in net revenue for the first four months, totaling VND 1,090 billion. The company experienced a sluggish January and February due to seasonal factors and distributor inventory, but sales picked up in March and April, signaling a positive start to the upcoming peak business season.
April’s export revenue reached VND 111.5 billion, a significant 39% increase compared to the previous year. As a result, Thien Long’s cumulative revenue for the first four months of the year is 3% higher than the same period last year.
Looking ahead to the peak business season in May and June, Thien Long has ensured sufficient stock across domestic trade channels, updated its shelf presence with new branding, and is prepared for its national customer conference.
On the stock market, TLG shares are recovering after a market dip in April. As of 1:29 PM on June 3, 2025, the stock is trading at around VND 53,100 per share, down nearly 17% since the beginning of the year.
 Mr. Co Gia Tho, Founder and Chairman of Thien Long Group
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In its recently published investor newsletter, Thien Long revealed insights into its competitive position in the stationery industry. Citing data from Plimsoll, the company ranked 18th globally in profitability within the stationery sector. Additionally, according to an Ipsos survey, Thien Long is the leading brand in the minds of Vietnamese consumers, with a much higher conversion rate than its closest competitor, Deli.
Thien Long, founded by Mr. Co Gia Tho, also recently announced its acquisition of a 76.8% stake in Van Hoa Phuong Nam JSC, a well-known bookstore chain. This move into retail is expected to enhance the company’s understanding of consumer behavior, which CEO Nga emphasizes as a core competitive advantage against low-cost and diverse Chinese products.
Despite Thien Long’s positive performance, foreign investors have shown a lack of enthusiasm. From early April to the close of June 2, foreign ownership in the company decreased from 22% to 15.2%. Notably, the KIM investment funds from South Korea were among the sellers.
Furthermore, since mid-2024, Thien Long’s strategic shareholder, Newell Brands, has fully divested, accepting losses after five years of investment.
Amid US tariffs and cheap imports, Chairman Co Gia Tho affirms Thien Long’s resilience
– 2:05 PM, June 3, 2025
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