Vinamilk has been a prominent fixture for almost 20 years, representing Vietnam and being the most valuable food brand in Southeast Asia. They have consistently showcased their innovative products, demonstrating a strong commitment to breakthrough technology.
Thaifex Anuga Asia 2025 is a renowned food industry exhibition, not just in Southeast Asia, but internationally. It attracts over 90,000 trade visitors from more than 130 countries and hosts leading F&B companies from Asia-Pacific, Europe, North America, and the Middle East.
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This year, Thaifex hosted over 3,100 companies from more than 50 countries and territories, along with over 2,000 top global buyers. Vietnam set a record with over 170 participating businesses from various sectors, including seafood, beverages, processed food, fruits and agricultural products, coffee, rice, and cashews. Among them, Vinamilk stood out as the most valuable food brand in ASEAN (according to Brand Finance, 2023) and ranked 6th globally in the dairy industry in terms of brand value.
Notably, while dairy products are not traditionally a strength of Vietnam or Southeast Asia compared to their agricultural produce, Vinamilk’s presence still attracted significant interest from customers and major partners.
Mr. Vo Trung Hieu, Vinamilk’s International Business Director, shared his insights on their participation in this trade fair: “Thaiflex is one of the international exhibitions that Vinamilk has joined since the early stages of our export journey. In the beginning, we attended to promote our brand and seek partners from Asian regions and potential markets. At that time, most customers focused on tropical agricultural products from Southeast Asia, and dairy products were not as prominent as they are today. Through persistent brand building and relationship cultivation, Vinamilk has become a familiar name at Thaifex, and it is one of our key activities that has contributed to our export market development over the years.”
According to Mr. Jeffrey Chung, CEO of Vinamilk’s business partner in Asia, his company has been importing and distributing Vinamilk’s diverse range of products in Taiwan for almost a decade. They first learned about Vinamilk through ThaiFex many years ago and have since established a long-term partnership. Vinamilk excels in meeting their high standards for product quality and international certifications, and they have a strong grasp of market demands and tastes. They also offer excellent services and competitive pricing. Moving forward, they are interested in exploring new Vinamilk products beyond fresh and condensed milk.
Apart from trade promotion, Thaifex, with its growing scale and influence, also serves as a platform for introducing advanced technologies, processing solutions, and raw materials for the food and beverage industry. Recently, Vinamilk has been participating in Thaifex to connect with suppliers from developed countries in the dairy industry to support their R&D and production needs.
EXPORT: MORE THAN JUST BUSINESS, IT’S ABOUT BRAND BUILDING
Vinamilk has been actively investing in export promotions in recent years, not only contributing to the company’s revenue but also building its brand in the international market. As a result, they have successfully promoted Vietnamese food and dairy products globally, with Vinamilk being recognized as a leading Vietnamese brand and a National Brand for 16 consecutive years.
As a top dairy producer, Vinamilk has introduced numerous new products featuring breakthrough technology and applied nutritional science. These products have met stringent international standards and received prestigious certifications, such as the Clean Label Project (over 400 criteria for safety and transparency) and Monde Selection (200 criteria) from the US and Belgium, respectively. Notable examples include Green Farm pasteurized fresh milk, 9-grain milk, high-protein grain milk, 9-grain yogurt, and coconut water. Additionally, their well-known National Brand products, such as Ong Tho and Ngoi Sao Phuong Nam condensed milk, and Probi, have further solidified their reputation.
Mr. Oliver Hensel from Germany shared his impressions: “I find Vinamilk’s products diverse and innovative. The fresh and grain milk that I tasted were delicious and refreshing. I was particularly impressed to learn about their advanced production technology and the multiple prestigious quality certifications they have obtained from international organizations.”
In the first quarter of 2025, export revenue reached VND 1,620 billion, a significant 24.9% increase compared to the same period last year. This contributed to foreign market revenue accounting for over 20% of Vinamilk’s total revenue (23%) for the first time. This also marked the seventh consecutive quarter of positive export revenue growth, despite the challenges in international business.
Notably, in early 2025, Vinamilk expanded its reach by entering two new export markets, bringing the cumulative total to 65. This not only extends the reach of Vietnam’s billion-dollar brand but also reinforces its quality and presence in the global dairy market.
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