Multifunctional Living Spaces are Gaining Popularity
The work-from-home trend, sparked by the Covid-19 pandemic, has become an integral part of modern life. Today’s workforce values flexibility in their work and living environments.
In Vietnam, there is a growing demand for versatile accommodation options. People are seeking spaces that can easily transform to serve multiple purposes, such as work, study, and leisure.
According to a December 2024 survey by the One Mount Group’s Market Research and Customer Understanding Center, the three most valued factors for home buyers in Hanoi are: multifunctional spaces, healthcare, and education.
Notably, young entrepreneurs, international experts, and freelancers have a clear need for “multitasking” spaces. They require a place that can efficiently function as an office during the day, transform into a relaxing space in the evening, and offer potential for rental income when not in use.
Significantly, according to Avison Young Vietnam, the demand for premium accommodations is rebounding, driven by a record increase in international visitors in Q1/2025. Both rental rates and occupancy levels have risen compared to the previous quarter. Visitors from Russia, South Korea, and China—markets with significant weights—tend to favor premium accommodations.
With short-term rental regulations becoming stricter, real estate properties with proper accommodation licenses and professional operations emerge as a safe, liquid, and profitable alternative.
Pioneering Model that Keeps Up with the Trend
The shifts in living and working preferences have given rise to a new type of real estate: the multifunctional Business Suite. This product is designed for easy conversion between different uses: living, working, and investing.
Business Suites are typically located in central areas and offer a comprehensive range of amenities, managed to international standards. As a result, this product not only meets modern living and working needs but also offers strong investment potential.
With its superior multitasking functionality, Business Suites are leading the trend of integrated living that is spreading in major cities like Hanoi and Ho Chi Minh City.
In Hanoi, The Ninety Complex is a pioneering example of the multifunctional Business Suite model. Strategically located at Ngã Tư Sở, Đống Đa, Hanoi, it sits at the intersection of three central districts: Đống Đa, Thanh Xuân, and Cầu Giấy. Its prime location on a major thoroughfare provides easy connectivity to the airport, universities, and industrial zones in the North.
The Business Suites at The Ninety Complex are designed with flexibility in mind, utilizing versatile furniture to transform from a living room to a meeting room, and from a relaxing space to a professional workplace. This makes it an ideal choice for those seeking multifunctionality without compromising aesthetics and efficiency.
Real estate experts believe that the strengths of Business Suites lie not only in their design and amenities but also in their alignment with the lifestyle of modern urban dwellers. These suites cater to those who prioritize flexibility and efficiency in their work while still valuing leisure. This product appeals to a diverse range of individuals, from young entrepreneurs and tech specialists to individual investors seeking sustainable profitability…
Business Suites offer a range of sizes and multifunctional designs
While not yet a mainstream product in the market, Business Suites are demonstrating distinct advantages in the context of rapidly changing urban lifestyles. Projections indicate that this model will have significant room for growth in the next 5-10 years. The convergence of factors, from shifts in lifestyles and remote work trends to the increasing demand for accommodations by international visitors and stable real estate investments, will propel the momentum of Business Suites in the years to come.
