
Thanh Hóa is cementing its position as one of the top destinations in Northern Vietnam. According to the Provincial Department of Culture, Sports, and Tourism, the province attracted nearly 58.3 million visitors during the 2021-2025 period, achieving an average growth rate of 16.9% per year.
During the recent 2025 National Day holiday from April 30 to May 1, Thanh Hóa welcomed over 1.3 million tourists, ranking second in the country, after Ho Chi Minh City, in terms of tourist arrivals and tourism revenue.
Vice Director of the Provincial Department of Culture, Sports, and Tourism, Vương Thị Hải Yến, attributed the province’s success in attracting a large number of visitors during the holiday to the extended holiday period and favorable weather conditions. She also highlighted the improved transportation infrastructure, particularly the North-South Expressway, National Highway 10, the coastal road, and convenient connections to tourist attractions, as key factors in the increase in tourist arrivals.
To further boost tourism, Thanh Hóa is investing heavily in infrastructure development, with the Phase 2 of the Nam Sông Mã Boulevard project being a key focus. This boulevard will not only connect economic zones but also bring vibrancy and prosperity to the surrounding areas.
With a total length of over 12 kilometers, the boulevard is expected to expand the urban space, facilitate trade, and enhance the travel experience for visitors. Additionally, it will provide a direct connection from the new provincial center to Sầm Sơn, creating a vibrant development axis along the Sông Mã River.
The surge in tourist arrivals, coupled with massive infrastructure investments, has transformed Thanh Hóa into an emerging hotspot, attracting leading real estate developers. Prominent groups such as Vingroup, Taseco Land, Sungroup, Flamingo, and Eurowindow Holding have already established their presence in the province with large-scale, diverse projects, reshaping the local real estate landscape.
One of the critical catalysts for the development of the Sông Mã River axis is the involvement of Sun Group, a conglomerate known for its billion-dollar tourism and resort ecosystem and large-scale projects. Sun Property, a member of Sun Group, offers high-rise seaside resort apartments, The Pathway, in the Sun Grand Boulevard complex in Sầm Sơn, with average prices ranging around 70 million VND per square meter.
Another notable project, Vinhomes Star City, has witnessed a 50% price increase since its launch a few years ago. Currently, the Princess’s Manor high-rise subdivision within Vinhomes Star City is valued at approximately 50 million VND per square meter.
Additionally, villas and townhouses in Vinhomes Star City are traded in the secondary market at prices reaching 80 million VND per square meter. Vinhomes Star City is the largest urban area in Thanh Hóa City, boasting a range of educational, medical, and shopping amenities.
Across the soon-to-be-expanded 67-meter-wide Nam Sông Mã Boulevard from the high-rise towers of Vinhomes Star City lies the Central Riverside project, developed by Taseco Land. This project comprises 94 shophouses, 339 townhouses, and 60 villas, with land prices starting at just 37 million VND per square meter. Central Riverside is constructed to high standards and is ready for handover and red book issuance. The project offers attractive investment prospects, underpinned by its strong development momentum and potential for future growth, ensuring both good investment returns and high utility value.
According to industry experts, the entry of major real estate players, continuous infrastructure development, and growing tourist arrivals will fuel demand for tourism services, commercial spaces, and business premises in certain areas of Thanh Hóa.
This dynamic sets the stage for further increases in land and house prices in areas like the province’s new administrative center and the Quảng Phú and Sầm Sơn regions. Investing in Thanh Hóa at this juncture is not only a smart choice but also a strategic move to stay ahead of the curve and capitalize on future growth trends.
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