Unlocking the Secrets to Profitable Competition: Decoding TS Le Xuan Nghia’s Insights

The Vietnamese banking industry is undergoing a profound transformation, with continuous innovation in products and services to keep up with modern consumption trends and adapt to the increasingly diverse and personalized financial behaviors of customers.

In this fierce competition, banks are no longer simply competing on price. Interestingly, even when developing similar products with the same features, each bank adopts a different approach, creating a unique signature and strategy. This is when the product story is not just about cost and profit, but also about service philosophy, customer understanding, and market vision.

In the recent podcast of the series “Unlocking the Auto-Profit Wave” – a collaboration between CafeF and Vietnam Technological and Commercial Joint Stock Bank (Techcombank) – the two guests, Dr. Le Xuan Nghia and the Founder and CEO of Ru9 (a company specializing in sleep products), will provide in-depth analysis of the practical needs of today’s consumers and how a product like “Auto-Profit” is strategically designed to create a unique advantage.

Dr. Le Xuan Nghia believes that the “Auto-Profit” wave will usher in a new future for the capital mobilization sector of the banking industry, with special importance for the liquidity of banks. As this is a trending product, many other banks will quickly join the race, leading to intense competition. According to him, removing the balance limit for automatic profit is just a small step in Techcombank’s strategy. Behind this are special “backbones” that help Techcombank excel and are difficult to replicate.

The special podcast featuring these two guests will air at 10 am on June 9 across the CafeF ecosystem, including the website and social media channels such as Facebook and TikTok. Tune in to the podcast to learn more about:

• Solutions for individuals and businesses regarding idle funds
• Bank competition in the era of automated cash flow
• Why “Auto-Profit” is not just a product but a long-term strategic trend in the industry
• The strategic factors that make a market-leading and superior product

Experience Auto-Profit with interest rates of up to 4% for “idle” money here!