“Experience the LUMIÈRE Midtown Difference: Secure Your Upscale Living and Smart Investment Opportunity”

An Elite Address: Affirming the Status of the Elite

Officially launched in late May 2025, LUMIÈRE Midtown stands out for its central location in the heart of The Global City, enveloped by a comprehensive range of amenities that the urban area has to offer. The appeal of LUMIÈRE Midtown stems not only from its prime location but also from the sophisticated and refined lifestyle associated with the LUMIÈRE brand, which has already established a strong reputation thanks to Masterise Homes’ developments. Additionally, the diverse range of external and internal utilities, meticulously planned and implemented, is a significant advantage that attracts the attention of the elite community to this luxurious high-rise project.

Located in the heart of The Global City, LUMIÈRE Midtown boasts advantages in terms of location, amenities, and lifestyle.

Directly across from the project is a large-scale commercial center spanning 123,000 square meters, the largest in Ho Chi Minh City. Adjacent to it is one of the most impressive musical water canals in Southeast Asia and an international school. These facilities not only provide an ideal space for relaxation but also add value by contributing to a convenient and experience-rich environment for the LUMIÈRE Midtown community.

Within a 15-minute walk, the presence of a green park, the SOHO commercial townhouse area, the City Park entertainment and sports complex, an international standard school, and an international hospital in The Global City ensure a superior healthcare and educational environment, meeting the needs of the elite community for living, working, and entertainment.

Future residents of LUMIÈRE Midtown enjoy convenient connectivity and easy access to a comprehensive range of internal and external utilities that The Global City has to offer.

As part of the LUMIÈRE brand, the project marks the return of an elite icon right in the center of Ho Chi Minh City, creating a prestigious living space and a leading lifestyle for the elite and accomplished community. This has already been realized and evident at LUMIÈRE Riverside in the Thao Dien area. After more than a year of welcoming residents, LUMIÈRE Riverside has formed a community of elite and highly educated individuals who enjoy a luxurious and convenient lifestyle with a unique green utility system and a leading way of life. Following in the footsteps of this iconic development, there is no doubt that LUMIÈRE Midtown is the top choice for the elite seeking a prestigious address that affirms their personal status and is a proud asset to own.

An Investment Opportunity with Sustainable Value Growth for Savvy Investors

One of the most evident aspects in the near future is the potential for sustainable growth due to the project’s strategic location, which takes advantage of upcoming infrastructure developments. Located on the main roads of The Global City, a well-connected urban area in the center of Ho Chi Minh City, LUMIÈRE Midtown offers superior connectivity and growth potential for investors and residents alike.

Specifically, the project is situated on the frontage of Lien Phuong Street, the “backbone” connecting the eastern area of Ho Chi Minh City to the most upscale residential areas such as Thao Dien and An Phu. This road is expected to be opened for traffic in 2025, a crucial factor in driving future value growth. Additionally, several other key transportation infrastructure projects are in the final stages of completion, such as the An Phu intersection tunnel, the road connecting the Ho Chi Minh City-Long Thanh-Dau Giay highway directly to The Global City, and the planned expansion of Do Xuan Hop Street to 30 meters in width this year. These developments present a compelling opportunity for asset appreciation for investors who can seize the moment, as property values are expected to rise significantly with each milestone in infrastructure and utility completion.

Masterise Homes demonstrates its long-term vision with the well-planned development of The Global City, positioning LUMIÈRE Midtown at the heart of crucial transportation infrastructure projects that are set to be completed this year.

As all roads lead to The Global City, subdivisions like LUMIÈRE Midtown benefit from enhanced connectivity, boosting their growth potential and commercial value. The increasing concentration of international experts, entrepreneurs, highly educated residents, and tourists choosing to work, play, and seek entertainment in the area promises a robust and sustainable rental demand, providing attractive and long-term passive income for owners.

A prime example is LUMIÈRE Riverside, which has seen an impressive growth rate of over 75% in sales prices over five years (from Q1 2020 to Q1 2025). Additionally, the rental rate in the commercial and service area of the podium has reached at least 85%, especially with the operation of the first metro line, underscoring the ability to capitalize on and optimize the benefits of key infrastructure projects.

LUMIÈRE Midtown is expected to follow in these successful footsteps and achieve impressive growth. Developed by Masterise Homes, an internationally renowned, luxury real estate developer, the project is assured of superior quality and transparent legal framework, offering sustainable long-term value growth for residents and investors alike.

As all roads lead to the new center, The Global City, LUMIÈRE Midtown investors benefit from significant growth potential.

Amid the increasing demand for urban living spaces, LUMIÈRE Midtown by Masterise Homes proves to be an ideal investment and residential choice. It serves as a valuable asset, reflecting the sophisticated and luxurious lifestyle of its elite owners, and a strategic investment opportunity. Seizing the chance to own LUMIÈRE Midtown at this golden moment is a wise decision to realize the aspirations of upscale living and superior investment potential, marking the beginning of an elite lifestyle in the heart of prosperity.

Learn more about LUMIÈRE Midtown at: https://masterisehomes.com/the-global-city/vi/lumiere-midtown