“Cultural Industry”: The New Runway for Festival Real Estate at Hoang Huy New City

Hoang Huy New City Soars with the Cultural Industry

With the establishment of Hai Phong’s new administrative and political center at the Bac Song Cam urban area, the area has quickly become the go-to destination for city-wide events. This administrative change marks a turning point in urban development strategies, setting a new standard for the role of this area: not just a workplace, but also an event hub, a cultural repository, and a nurturer of spiritual life.

Hoang Huy New City’s location fully rides this wave of transformation. Being right next to the administrative center, just a few minutes’ walk away, this mega-city is not merely a modern residential area but has become an extension of the city’s festival, cultural, and artistic activities. The 3D Mapping projection event and the art program commemorating Hai Phong’s 70th liberation anniversary were among the first milestones. Tens of thousands of people flocked to the light square, clearly demonstrating the appeal of this space as an integral part of Hai Phong’s orientation to become one of the top cities in Asia.

In the future, as more significant events are held here, the Bac Song Cam area will also be known as the “cultural and artistic center” of a city that is rapidly advancing in terms of economy, tourism, and urban life.

Following the city’s flow, the festival city’s event chains at Hoang Huy New City will create a comprehensive entity. The community event, Hello Sunshine – Summer Party, held in late May at Hoang Huy New City, is a prime example of the cultural flow that is gradually taking shape, affirming the potential of this place not just for living but also for organizing, connecting, and nurturing the community spirit.

Festival City: Destination of Interlocking Consumption

Not all projects can become destinations. A true destination demands three simultaneous factors: a well-connected location, flexible space for organizing events, and a large enough population to sustain operations. At Hoang Huy New City, these conditions have been prepared from the outset with a synchronized plan from Do Muoi Boulevard to the over-700-meter-long pedestrian street, Solasta Avenue, which interconnects the square, Swan Lake landscape, the semi-floating stage Dancing Queen, Melody Fountain, Love Bridge, and the community restaurant cluster, Swan Pavilion.

Inspirational event space at the Swan Lake subdivision of the Hoang Huy New City project (Image source: Hoang Huy)

The investor doesn’t just build houses; they aim to construct a festival-driven city, where every day can be a community-bonding activity, where residents live amidst eventful surroundings, and each shophouse becomes a part of the cultural, tourism, and commercial ecosystem. Each retail space here is not just a store but can also be a creative boutique, art café, service studio, or experiential showroom. When cultural and festival activities regularly take place in the urban space, the real estate there gains not only value in terms of area and construction but also in practical usability, commercial exploitation, and the emotional experiences it offers to its owners.

With this development orientation, Hoang Huy New City is one of the first models in Hai Phong designed for living within the flow of the cultural industry. As annual events continue to be held, the urban space is activated by community activities, and residents increasingly play a central role in the living experience. This place will become the stage for a new lifestyle: living festively, living connected, and living with identity. And this is also the runway for Hoang Huy New City’s festival real estate to take off.