Danang Post-Merger: A Pioneer in Vacation Property

Unlocking the Potential in the “New Danang” Map

Following its merger with Quang Nam province, Danang has undergone a remarkable transformation, not just in scale but also in its urban development strategy. With its expanded natural area of 11,867.18 km², Danang has become the largest centrally-controlled city in the country.

This urban planning restructuring is more than just a spatial expansion; it is a strategic nudge that alters the very nature of the urban landscape. The already central districts, which form the administrative and economic nucleus, have now become an “extended core,” hosting an intense concentration of commercial, financial, and premium service axes. This shift is akin to Ho Chi Minh City’s repositioning of its central area to include Binh Thanh and a part of District 4, alongside Districts 1 and 3.

Danang’s new urban structure primarily focuses on two key objectives: efficiently utilizing land resources and harnessing the potential of coastal and riverside areas. Accompanying these objectives are investment incentives and commitments to improve transportation infrastructure, acting as “catalysts” to accelerate the city’s real estate development. As a result, areas like Hoa Vang, Ngu Hanh Son, and especially Son Tra are now prominent on investors’ radars.

In this evolving structural landscape, Son Tra emerges as a compelling investment destination. Endowed with natural advantages of a coastal location and diverse ecosystems, Son Tra is now attracting attention with a series of premium real estate projects.

The acceleration of these areas signals a shift in real estate values, not just confined to the old central locations but towards a strategic, well-planned, long-term, and internationalized approach.

Comprehensive Growth Cycle Elevates Global Standing

Post-merger, Danang entered a phase of comprehensive growth. In Q1/2025, its estimated GRDP reached 11.36% year-on-year, leading the key economic region of Central Vietnam and all centrally-controlled cities. Simultaneously, urbanization was promoted at a high rate, and the tourism industry witnessed a record-breaking recovery.

Currently, the city boasts breathtaking destinations along the Central Heritage Road, including three UNESCO-recognized sites: the Ancient Town of Hoi An, My Son Sanctuary, and Marble Mountains of Ngu Hanh Son. Such tourism resources are rare, even for long-established heritage cities in Asia.

In this dynamic context, real estate is an early and sensitive sector to the growth impulse, benefiting from both economic growth and enhanced core values in existing central districts. According to the Vietnam Association of Real Estate Brokers (VARS), Danang’s market has seen a surge in prices along vital routes. The Vo Nguyen Giap route, home to coastal resort projects, reached VND 187 million/m², while Bach Dang Street, the central riverine route along the Han River, recorded an increase from VND 148 million to VND 286.5 million/m². Notably, condotels remain the dominant segment, contributing 73% of transactions, with prices ranging from VND 65 million to VND 154 million/m².

Prices of vacation villas in Danang continue to maintain their high levels, ranging from VND 14.6 billion to VND 100 billion per unit. However, experts predict that despite the strong recovery, there is still room for a 20-30% increase in vacation property prices in the next two years, compared to destinations like Phuket or Bali.

The concept of vacationing is deeply ingrained in the market, from second homes to condotels and serviced apartments, which are becoming increasingly standardized. New real estate products in Danang are clearly shifting towards a “live-vacation-invest” triple trend, anticipating the demands of the growing middle and upper classes in Vietnam and Asia.

The presence of groundbreaking international brands in Danang indicates that the market is ascending to a global-scale residence and investment destination. Notably, Nobu Danang stands out in this wave, being the first Branded Residence project in Southeast Asia by Nobu Hospitality. Nobu Danang goes beyond merely transforming hotels into residences; it pioneers the integration of culinary experiences as the “backbone” of its design and operation.

Nobu Danang’s scarce and valuable beachfront location directly facing My Khe Beach positions it as a strategic project for Danang in the current phase.

Located at the intersection of Vo Nguyen Giap and Vo Van Kiet Streets, overlooking the entirety of My Khe Beach and directly facing the future International Financial Center, Nobu Danang inherits the flow of premium tourism and enjoys sustainable operations, even during market adjustment cycles. This positioning places the project on a safe yet growth-oriented trajectory, appealing to long-term investors and buyers with a generational vision.

By placing Danang on the map of favored vacation destinations for the global elite, the involvement of prestigious hospitality brands is “lifting the value” of the entire area vertically, something that traditional markets would take decades to achieve.

Concurrently, Danang’s new real estate cycle is not a short-term effect but a strategic movement where heritage, vacation, and economic axes converge to create a solid lever. In a city where heritage intersects with the economy, and vacationing becomes a lifestyle rather than a mere lodging service, many developers have joined forces with globally standardized brands to pioneer this transformation. Hence, in a restructuring market, forward-thinking investors will choose to stand alongside these pioneering icons.