Real Estate Never Sleeps: The New Generation of Investors’ Mindset
While real estate used to be considered a “safe haven” for assets, that concept has evolved: assets now need to work. The new generation of investors wants their money to “wake up every morning” and generate consistent returns, instead of lying dormant, waiting for cyclical price increases.
HTL Seaside is born from this very mindset. It’s not a resort that shuts down for half the year during the low season, nor is it a townhouse solely meant for resale when the market heats up. Instead, it’s a shoptel that combines commerce, tourism, and accommodation, operating 365 days a year.
Strategically located on Hung Vuong Street, the main artery of Tuy Hoa City, just 500 meters from the beach and with easy access to the square, central market, and airport, HTL Seaside enjoys a unique “triple proximity” advantage: close to commercial, tourist, and administrative areas.

HTL Seaside’s rare location offers multi-connectivity and multi-utility advantages.
With a limited number of only 232 shoptel units, HTL Seaside adopts a commercial-residential-investment model, allowing for 365-day-a-year operations. Each unit boasts a spacious front, flexible functionality, including the option to open a shop, use it as a residential unit, rent it out, or hold it as an investment. This project is also one of the few in Phu Yen with long-term ownership legal status, giving investors peace of mind regarding legal risks, a significant concern in the hospitality industry.
When Money Seeks a “Safe Haven” While Still Generating Stable Returns
While most vacation properties today offer only 50-year ownership (or less), HTL Seaside provides long-term ownership. This not only gives investors peace of mind regarding operations but also significantly expands opportunities for transfer, mortgage, and generational inheritance compared to traditional condotels.

HTL Seaside’s large frontages optimize functionality and efficient business operations.
This is why HTL Seaside is likened to “a downtown house by the beach,” where you can open a store, run a homestay, rent it out for operations, and, most importantly, generate profits without relying on a third party.
The ongoing infrastructure development (the North-South Expressway, the expansion of Tuy Hoa Airport, and the merger of Phu Yen and Dak Lak), along with Phu Yen province’s tourism investment attraction policies, are creating a powerful push. Many experts believe that the period from 2025 to 2030 will be a golden time for exploitable real estate in emerging regions. HTL Seaside, developed by JSC Investment Construction and Real Estate Trading HTL Vietnam, a reputable company with completed projects such as Gelexia Riverside (Hanoi) and Son Dong Center, is perfectly positioned to ride this wave.
HTL Doesn’t Sell Dreams – It Offers Real Opportunities for the Future
HTL Seaside doesn’t paint unrealistic dreams of double-digit returns or overpromise on amenities. Instead, it offers a realistic, attainable, legally sound, and value-driven proposition. In a market that demands transparency and caution, HTL Seaside chooses to be an honest investment product where investors know exactly what they’re buying, where the profits come from, and how to maximize their investment.

HTL Seaside is not for everyone, but it is a destination for investors who are one step ahead.
For more information:
Hotline: 1900 866628
Website: https://htlseaside.com.vn
Project: Housing Project at Lot 1, East of Hung Vuong Ward, Tuy Hoa City
Project Address: Hung Vuong Street, Tuy Hoa City, Phu Yen Province
Investor: JSC Investment Construction and Real Estate Trading HTL Vietnam
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