The Power of Coffee: How Trung Nguyen E-Coffee is Brewing a Storm in the US Market

The event further cements the appeal of the Trung Nguyen E-Coffee model and the Trung Nguyen Legend Group’s network of cafes in their journey to conquer key global markets: the US, China, Australia, Japan, South Korea, Dubai, France, and countries in Southeast Asia, Asia, and Europe.

Trung Nguyen E-Coffee Continues to Conquer the US Market

The Trung Nguyen E-Coffee outlet in Carrollton, Texas, is the sixth franchise of the Trung Nguyen Legend Group in this pivotal international market.

Located at 2225 Old Denton Road, Carrollton, the Trung Nguyen E-Coffee outlet occupies a central spot in the Dallas–Fort Worth region of Texas, one of the most dynamic and populous areas in the US. This region boasts numerous shopping malls, restaurants, supermarkets, and cultural hotspots. The presence of the Trung Nguyen E-Coffee model here continues to help the brand reach a wide international community, spreading the vibrant culture of Vietnamese coffee in the US. As noted by CNN, “Trung Nguyen E-Coffee represents a part of the strategic vision of the Trung Nguyen Legend Group to elevate the culture of Vietnamese coffee appreciation” globally.

The Trung Nguyen E-Coffee space in Carrollton, Texas, USA, attracts international coffee enthusiasts to experience Vietnamese coffee and culture during its opening day.

The Trung Nguyen E-Coffee space in Carrollton, Texas, captivates American coffee lovers with its prominent design, a diverse range of retail products, and an F&B menu that showcases the essence of the three great coffee civilizations: Ottoman, Roman, and Zen. It offers a miniaturized world of coffee, exuding expertise and specialty, unique to Trung Nguyen Legend.

From soft-opening days to the grand opening, a large number of local customers have flocked to experience and indulge in the authentic Vietnamese coffee flavors, from traditional drip coffee and iced milk coffee to creative blends like egg coffee, coconut coffee, and banana coffee.

Numerous comments and shares about the Trung Nguyen E-Coffee space in Carrollton, Texas, have gone viral on international social media platforms: “Strong coffee flavor,” “The place is always bustling, offering a fascinating experience of Vietnamese coffee culture in the US!,” and “If you’re into exploring Vietnamese coffee flavors and culture, the drip coffee at Trung Nguyen E-Coffee is a must-try experience.”

International guests are impressed by the robust flavor of the energizing coffee and the unique experiences of Vietnamese coffee culture at Trung Nguyen E-Coffee in the US.

In the last six months of 2025, Trung Nguyen E-Coffee will inaugurate three new outlets in Texas, USA, contributing to the group’s plan to establish 100 cafes in this leading global market. This also presents an opportunity for Trung Nguyen E-Coffee to make its mark and expand the model to China, Australia, Canada, India, South Korea, Dubai, France, and numerous Asian and European countries, aiming for 3,000 cafes worldwide.

Currently, Trung Nguyen E-Coffee boasts over 800 operating outlets and 1,000 signed franchise contracts, with an impressive pace of 30 new openings per month. With its unique attributes and a flexible, effective business model that “inspires successful entrepreneurship” (as per CNN), Trung Nguyen E-Coffee was recognized as one of the “Top 5 Strong ASEAN Brands in 2025” in late April 2025. The international panel of judges assessed that Trung Nguyen E-Coffee is among the few Vietnamese brands that encompass “quality, standards, sustainability, and inspiration.”

Trung Nguyen Legend Strengthens Its Global Presence, “Bringing Vietnamese Coffee Culture to the World”

Alongside the robust development of the Trung Nguyen E-Coffee model, Trung Nguyen Legend is vigorously expanding its network of Trung Nguyen Legend spaces and Trung Nguyen Legend Coffee Worlds in Vietnam and key international markets: the US, China, Australia, Canada, Japan, South Korea, Dubai, France, Southeast Asia, Asia, and Europe.

In the second half of 2025, Trung Nguyen Legend plans to open hundreds of new cafes in Vietnam and nearly 15 new outlets overseas, focusing on prime locations in the center of major cities and tourist destinations in each country.

Beauty queens Bao Ngoc and Thien An enjoy their coffee in the Trung Nguyen Legend Coffee World (7 Nguyen Van Chiem, District 1, Ho Chi Minh City)

Notably, Trung Nguyen Legend will establish a presence at Terminal 3 of Tan Son Nhat International Airport in Ho Chi Minh City, further expanding its presence in the US and China, targeting states and provinces with large young populations, cultural diversity, and a strong coffee-loving community.

In parallel, Trung Nguyen Legend is promoting the launch of the first Trung Nguyen E-Coffee and Trung Nguyen Legend Coffee World spaces in potential new premium markets like Australia, where consumers have refined tastes and high demands for quality products, and Canada, a country with a high coffee consumption rate and a penchant for experiencing authentic and novel coffee cultures.

The Trung Nguyen Legend cafe network continues to expand in the US, China, and globally, offering exquisite cups of coffee and distinctive experiences of Vietnamese coffee culture to international guests.

As the Trung Nguyen Legend cafe network accelerates its expansion, over 300 product lines of the group have recorded impressive growth in more than 100 countries and territories. Notably, G7 coffee of the Trung Nguyen Legend Group continues to affirm its position as a global Vietnamese coffee brand, highly appreciated by international consumers and media. In China, G7 coffee was recognized as the “Number 1 Imported Instant Coffee Brand in Sales across China” (March 2025) by independent auditing organizations. In an article for the renowned WIRED magazine, journalist Jaina Grey specially commended the distinctive and delicious flavor of G7 3-in-1 coffee, stating, “G7 3-in-1 by Trung Nguyen is a true dream… There’s a nuttiness I haven’t found in any other instant coffee, and it’s delicious!”

In 2025, Trung Nguyen Legend officially launched new products, including a family coffee appreciation set inspired by the Zen coffee civilization, Trung Nguyen Legend Gold freeze-dried instant coffee, and global brand promotion activities, striving to elevate the value of the brand and Vietnamese coffee culture, “so that one day, when it comes to coffee, the world will think of Vietnam.”