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Community Connection: The New Marketing Frontier for Brands
When nurtured correctly, a community of customers can be one of the most powerful tools in fashion’s arsenal to build loyalty, especially during times of economic uncertainty.
“The Power of Persuasion: A Bold Venture”
Miss Thao Nhi Le, the runner-up of a renowned beauty pageant, surprised the five Sharks as she pitched for funding as the founder of Nimai – an exquisite niche fragrance brand. With its unique and rare scents, this exquisite fragrance brand is set to captivate the Vietnamese market. Crafted with care and produced in France, each fragrance in the Nimai collection is a limited edition, offering a distinctive and singular olfactory experience.
E-commerce Giants Net VND 71,000 Billion in Q1 2024, a Sector Booming with Nearly 150% Growth
This is the product category that has consistently ranked number one in terms of highest revenue on e-commerce platforms.
Vietnamese Cosmetics: Modest Market Share
According to a report by Nielsen, consumer spending on cosmetics in Vietnam is not high but is steadily increasing over time. The average cost that a Vietnamese woman spends on purchasing cosmetics is currently ranging from 500,000 to 700,000 VND per month…
