Several projects launched new sales periods, announced new towers, and introduced flexible financial policies, attracting both owner-occupiers and investors.
Notable Movements
According to data from Batdongsan.com.vn, the real estate market in April 2025 witnessed a slowdown in both transactions and rentals, mainly due to the extended holiday period following strong growth in March.
The Southern market recorded a decrease in interest across all segments: apartments down by 19%, detached houses by 20%, room rentals by 20%, and shophouses by 22%. Simultaneously, the number of listings also decreased, indicating a temporary lull in the market.
In Ho Chi Minh City, demand for apartments concentrated in District 2 (old) and District 7, while the detached house segment was popular in Binh Thanh, Go Vap, and Thu Duc. For land, District 9 (old) continued to lead in interest and searches.
Meanwhile, Binh Duong maintained its top position in the Southern region in terms of interest, followed by Ba Ria-Vung Tau. This is attributed to positive information about the future administrative merger with Ho Chi Minh City.
According to DKRA and One Mount Group, new supply in Ho Chi Minh City reached only about 340 apartments, a decrease of more than 30% compared to the same period last year, indicating a persistent shortage. However, the primary absorption rate reached approximately 12%, a slight increase from the previous quarter. A clear differentiation occurred, with projects in prime locations, comprehensive amenities, and flexible policies maintaining strong absorption.
Multiple Projects Are Preparing to Launch New Phases
Binh Duong province had several projects launching new phases. For example, the La Pura project, located on National Highway 13 in Thuan An city, released the Zenia subdivision on June 8 and recorded a high transaction rate. Prices ranged from 46 to 60 million VND per square meter, an increase of about 10 million VND per square meter compared to the previous price when the project was still named Astral City.
In the center of Di An, right next to Vincom Plaza, the TT AVIO project has just announced a new tower called Orion, which is a new version offering premium amenities such as a multi-generational park with a unique two-story hanging bridge, a ballroom, a fitness and yoga center, a cold steam room, a co-working space, a media room, rooftop gardens, and an outdoor cinema… Along with attractive policies, this project is expected to become the focal point of the real estate market in the second quarter. Previously, the Avis tower was “sold out” with 1,000 products and will start signing sales and purchase contracts in June.
Mr. Nguyen Dinh Truong, CEO of the Japanese joint venture developing the project, shared that the Orion tower of TT AVIO is affordably priced at around 33.6 million VND per square meter. It offers a payment policy of 9 million VND per month until the handover or a 20% payment until receiving the house, with a 24-month interest support. This payment scheme is considered reasonable and accessible to many buyers.
 The Japanese joint venture visits Cosmos Initia’s headquarters, reports the success of the AVIS tower, and prepares to launch the ORION tower
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The segment below 2 billion VND is always in high demand. Soft prices, along with gentle and flexible payment policies and clear progress, are quickly embraced by buyers.
Meanwhile, some projects in the high-end segment in Ho Chi Minh City released new batches of products with increased prices. In the South, Khai Hoan Prime in Nha Be entered a new sales phase with prices ranging from 55 to 60 million VND per square meter. The project comprises three apartment towers and more than 20 shophouses, targeting the high-end segment.
In the East, Dat Xanh (DXG) has just kicked off The Privé project with a selling price of up to 99 million VND per square meter, three times higher than when it was named Gem Riverside. Additionally, rumors about the Gladia By The Water project, a collaboration between Khang Dien and Keppel Land (Singapore) in Binh Trung Dong, Thu Duc City, featuring about 200 villas and townhouses, are attracting significant market attention.
What Attracts Buyers?
Mr. Dinh Minh Tuan, Director of Batdongsan.com.vn in the Southern region, stated that the merger of Ho Chi Minh City, Binh Duong, and Ba Ria-Vung Tau is positive news that will boost the real estate market. The merger will lead to a surge in demand for housing, offices, and commercial spaces, especially in border areas such as Thuan An, Di An (Binh Duong), and Phu My (Ba Ria-Vung Tau).
Moreover, real estate prices in Binh Duong are currently much lower than in central Ho Chi Minh City, providing investors with an opportunity to get ahead of the trend and driving up property values.
Although not yet booming, the apartment market is gradually regaining momentum, especially in areas with strong potential for urban connectivity like Di An, Thuan An, and Thu Duc. Projects that launch at the right time, with reasonable prices and flexible payment policies, are leading the absorption wave.
As prices tend to inch up by 3-10% after each sales period, buyers and investors need to be prudent in choosing the right timing for their purchases. For products below 2 billion VND, where there is a large proportion of real demand, the speed of closing deals is the “barometer of trust” for the entire market.
Thu Minh
– 12:14 11/06/2025
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