A Proud Port City: Unveiling the Multi-Faceted Charms of Haiphong in Masterise Homes’ Latest TVC

Through cinematically rich frames and the resonant sounds of the port city, the TVC portrays the timeless beauty and vibrant spirit of Hai Phong, always evolving and aspiring to reach further with its unique “iron” quality.

Just over a month after its release, the TVC “Dien” has reached nearly 8 million views across platforms – a number that not only reflects the appeal of its images and messages but also testifies to the emotional resonance between The Centric and audiences who admire the resilient spirit of Hai Phong.

Portraying a Multi-faceted Hai Phong

Inspired by the image of Ba Bo Cho Sat – a symbol of strength, resilience, and enduring spirit, along with the creativity and breakthrough thinking of the talented young director Phuong Vu, the TVC “DIEN” takes viewers on an emotional journey, discovering iconic landmarks that have left a deep impression on generations, intertwined with the history and culture of Hai Phong.

From Vat Cach Port, Vietnam Maritime University, Hai Phong Post Office, Hai Phong Opera House, Hai Phong Museum, Cho Tam Bac Apartment Complex to Hai Phong Railway Station, each location stands as a living witness to decades of transformation, marking the city’s continuous development and innovation.

“DIEN” takes viewers on a journey through Hai Phong’s proud history, showcasing destinations that have left a lasting impression on generations of port city dwellers.

“DIEN” vividly portrays three strong female leads: a ca tru artist, a violinist, and a makeup artist. Each woman embodies a unique mission, yet they share a common journey of living their passions to the fullest, embracing the future with open arms, and, most notably, taking pride in their city’s symbols.

They represent the children of the port city, embodying a Hai Phong that is always in motion, constantly reinventing itself to rise while cherishing and honoring traditional values. Through their journey, the film ignites a quiet yet steadfast pride in being from Hai Phong, resonating at the intersection of memory and future aspirations.

The Centric alongside a dynamically evolving and resilient Hai Phong, always looking forward.

The message conveyed by “DIEN” is also an assertive statement that Hai Phong is never outdated. This city is always in motion, embracing new things. Continuous innovation is part of the port city’s character, where people embrace a forward-thinking spirit, seeking and welcoming the novel while honoring the values that shape their identity, forming the foundation for sustainable and long-term development.

Within a month of its release, the TVC “Dien” reached 8 million views – a testament not only to the appeal of its visuals and messages but also to the emotional connection between The Centric and audiences who cherish the resilient spirit of Hai Phong. More than just a visual masterpiece, “DIEN” has touched a deep sense of pride and belief in a vibrant, diverse, and ever-evolving Hai Phong that remains true to its “iron” quality – emblematic of resilience, toughness, and vibrancy, now an integral part of their very being. The TVC “DIEN” is not just a proud symphony but also affirms Masterise Homes’ strong belief in a Hai Phong rising in the new era.

The Centric accompanies Hai Phong in its ascent into a new era

Earlier, Masterise Homes initiated an emotional journey through a series of subtly connected activities. From the image of red phoenix flowers appearing on “Hello Hai Phong” billboards across the city’s streets, to the free double-decker bus tours during the 2024 Red Phoenix Flower Festival, and the unique photobook capturing the essence of Hai Phong by photographer Hai Le Cao, the developer has woven a narrative of the port city’s humble beauty.

At the beginning of this year, Masterise Homes created street art installations with a distinct port city flair, showcasing Hai Phong’s renowned landscapes and street food culture, attracting locals and tourists alike. Most recently, the diverse tea festival named “TeaHub – Festival Destination” organized by Masterise Homes at The Centric project to express gratitude and accompany Hai Phong on the occasion of the 2025 Red Phoenix Flower Festival attracted the participation of thousands of locals and tourists who love the port city.

The Centric – Where Aspirations for Prosperity Converge

Sharing the aspiration to accompany Hai Phong’s ascent, Masterise Homes has created The Centric as a new city icon. Reflecting the breath of the times, The Centric ignites aspirations to reach further, inspiring those who love and believe in Hai Phong to continue writing a proud story, shaping a bright future for the port city.

The Centric seamlessly blends modern design with Hai Phong’s local culture, creating an impressive new destination in Thuy Nguyen. With over 7.2 hectares in scale, this project not only transforms the urban landscape but also represents a modern lifestyle, vibrant commerce, and a culturally rich space.

The Centric is expected to become a new symbol of commerce, entertainment, and culture in Hai Phong

Located in the “center within the center” of Thuy Nguyen, between two iconic city landmarks, The Centric is developed following the Open-Air Shopping Center model. With unique Shoptique products in limited editions and two clusters of commercial and service spaces tailored for Hai Phong, The Centric is poised to become a new aesthetically pleasing symbol of commerce, entertainment, and culture in the city’s new center.

The project also embodies the vision and aspirations of Masterise Homes, symbolizing a Hai Phong embracing the new era. Strategically positioned in the “prosperity axis” of the new Thuy Nguyen political and administrative center, The Centric is the new icon of “Iron Trading Port City,” where aspirations to reach further and the city’s heartbeat converge on the journey of shaping the future.

Join us on a journey to discover a multi-faceted Hai Phong, constantly innovating and rising through the cinematically rich film “DIEN,” Masterise Homes’ heartfelt tribute to the beloved port city and its people. Watch the full film at [Link].