The Pathway: A Dual-Asset Opportunity in the Heart of Sam Son’s Tourism Hub

In the vibrant tourism landscape of Sam Son, investors are eagerly seeking a special type of product: apartments with beautiful sea views, located in the heart of the area, and with long-term profit potential.

This is also the reason why The Pathway, a pioneer high-rise apartment complex by the sea in Sam Son, is currently an attention-grabbing “keyword” in the market.

Accelerating Tourism, Seaside Real Estate Riding the Big Wave

Sam Son is no longer a seasonal destination. Thanks to substantial investments in infrastructure, services, and a series of unique events, the coastal city has become a leading tourist destination in Northern Vietnam. According to statistics, in 2024, Sam Son welcomed nearly 9 million visitors, with total revenue exceeding VND 17,000 billion, surpassing the plan and increasing by 40% compared to the previous year.

In the early summer days, tens of thousands of tourists flock to Sam Son Beach in Thanh Hoa. Following the image of the “summer holiday block” heading to Sam Son, there is little doubt that the city will achieve its target of 9.6 million visitors for the year. The real challenge lies in accommodating this influx and increasing tourist spending.

In addition to a stable stream of visitors, the strong shift in trends among young people and middle-class families from Hanoi and other Northern provinces towards weekend getaways in Sam Son has created a significant demand for seaside real estate. Apartments close to the beach, near event areas, and with flexible operations are the ideal choice for short-term investment.

The Pathway – The Preferred Weekend Getaway for Young People and Middle-Class Families

It has become a legendary “compass” for investors, whether in famous seaside cities like Dubai or Miami, or in tourist hotspots like Nha Trang, Da Nang, and Sam Son. Beachfront apartments with direct sea or festival views are always among the top-performing assets in terms of price growth. This is not only due to the scarcity of such locations but also because these assets possess both utilitarian and compound growth potential.

According to a representative of a real estate distributor in Thanh Hoa, The Pathway in Sam Son is currently in a phase of accessible pricing while possessing almost all the factors that sophisticated investors seek.

“The project is right by the sea, just a few steps from the beach. It offers a wide sea view, and notably, tower P2 has up to 80% of its apartments facing the sea – a rare figure in the market. The Pathway is also located next to the seaside square, where large-scale shows, festivals, and fireworks displays are held. Additionally, it boasts a comprehensive ecosystem of internal and external utilities, from a gym and yoga room to shophouses and the nearby Sun World Sam Son entertainment park,” analyzed a floor leader, highlighting the strengths of the apartment complex at The Pathway.

Vibrant Entertainment and Recreational Space at The Pathway

Sea View and Fireworks View Apartments – A Dual Asset for the Future

It’s no coincidence that The Pathway has become a “target” for investment funds during this peak season. This apartment complex embodies the very elements that constitute the enduring value of a genuine resort and investment property.

Firstly, the project boasts a prime location, directly connected to Dong Son Avenue, the main transportation artery linking National Highway 47 and the Nam Song Ma Avenue (which is being expanded to eight lanes and is expected to be completed by the end of 2025). From here, tourists can easily access key tourist attractions and the influx of visitors from Northern provinces such as Hanoi, Hoa Binh, Ninh Binh, and Ha Nam…

The Prime Location of The Pathway Project

The Pathway is an essential piece of the ecosystem developed by Sun Group in Thanh Hoa. The project is part of the already established Sun Grand Boulevard urban area, conveniently connected to Sun World Sam Son. It also benefits from the synergy of a chain of large-scale projects in spirituality, ecology, and tourism being implemented in Quang Xuong, Ben En, and Am Tien. This not only ensures a stable stream of visitors but also lays the foundation for real estate growth over time.

Towers P2 and P3, each standing at 20 stories tall, offer a diverse range of apartment types: studio, one-bedroom, one-bedroom + one, two-bedroom, and three-bedroom. With areas ranging from 25sqm to over 70sqm, the optimized design maximizes space and functionality, catering to various customer needs, from single young adults to multi-generational families. Tower P2 is highly regarded for its expansive sea views, while Tower P3 is ideal for those who prefer a dynamic lifestyle, as it is located on the central axis of the square.

The Golden Egg-laying Towers P2 and P3 at The Pathway

An essential factor to consider is the potential for tourism business exploitation. With 9-10 million visitors annually, Sam Son’s room occupancy rates remain high, especially during the summer. Apartments at The Pathway can easily operate a short-stay accommodation model, generating stable cash flow. Meanwhile, the supply of similar products in the market is still limited, causing apartment values to increase gradually shortly after their launch.

The resort real estate market is witnessing a strong investment wave. Experts predict that properties with genuine locations, utilities, and operations will be the focus of investment capital in the coming time.

With its completed infrastructure, tourism-led growth, and plans to develop Sam Son into a national tourist city, projects like The Pathway offer not just recreational value but also precious assets for wealth accumulation. These are the types of assets that can be passed down to future generations, serving as an ideal second home by the sea and a sustainable long-term investment.

Sun Group’s continued commitment to long-term investment in Thanh Hoa, especially in Sam Son, is a testament to the area’s strong growth potential in the near future.