Today, that essence of living is further elevated through sophisticated choices in living spaces, reflecting distinct aesthetic tastes and personal signatures.
What Sets Us Apart: Elevating the Standard of Living
Since ancient times, Hai Phong has been a prosperous land, thriving due to its strategic location on the Eastern Sea. As one of the first major trading ports in Vietnam, the city quickly became a bustling hub for ocean-going vessels, attracting international merchants and intellectuals from all over.
This backdrop fostered a community of financially strong, open-minded, and daring individuals. Besides their business acumen, Hai Phong residents are known for their refined taste in fashion, cuisine, and lifestyle, rivaling that of any metropolitan city dweller in the country.
Hai Phong locals are known for their extravagant tastes and unique self-expression. From fashion to cuisine and lifestyle, the port city’s residents always emphasize their distinctiveness. It’s not uncommon to find meticulously designed downtown houses, luxury cars, and cafes or restaurants bearing personal signatures. When it comes to consumption and investment, they are willing to spend on things that match their aesthetic sensibilities and unique personalities.
According to statistics, Hai Phong consistently ranks among the top five provinces/cities in Vietnam in terms of per capita income. Notably, in 2024, the city’s GRDP achieved an impressive growth rate, ranking third, just behind Ho Chi Minh City and Hanoi. This remarkable performance is significantly contributed by experienced entrepreneurs and experts in key industries such as seaports, logistics, processing and manufacturing, and high-tech industries.
The growing presence of young entrepreneurs and successful families is shaping a noticeable transformation in Hai Phong’s “quality of life.”
When it comes to real estate choices, Hai Phong’s elite seek more than just an investment; they view it as a way to express their unique and sophisticated lifestyle. For them, a luxurious dwelling is not enough; they aspire for a holistic living space that is trendy, convenient, eco-friendly, and customizable to their unique lifestyles. This emerging trend is shaping a new demand dynamic, propelling the premium real estate market in Hai Phong to new heights.
Meeting the Demand for Luxury: Catering to the Discerning Tastes of Hai Phong’s Elite
Commenting on Hai Phong’s market potential, Mr. Nguyen Van Dinh, Chairman of the Vietnam Real Estate Brokers Association, shared: “Hai Phong has all the prerequisites to become a vibrant and healthy real estate market. However, the city’s real estate development in previous years has not fully lived up to its potential.”
Notably, the demand for luxury real estate in Hai Phong stems not only from the intrinsic needs of the port city’s elite but also from external factors. According to Mr. Matthew Powell, Director of Savills Hanoi, Vietnam is attracting the global super-rich due to its strategic location in Southeast Asia, impressive economic growth, diverse natural landscapes, and an ever-improving living environment.
“Amid the global wealth redistribution wave, Vietnam has a window of opportunity to attract the super-rich. With its natural advantages and strategic location, Vietnam can become a sustainable hub for investment, living, and development,” emphasized the Savills expert.
Given the increasing demand from the local elite, domestic and international investors, Hai Phong has an opportunity to catch up with the shifting trends of the super-rich and fill the gap in the premium real estate segment.
In reality, the demand for luxury real estate in Hai Phong has been simmering for a while. In 2017, Vinhomes Imperia made headlines by attracting thousands of customers during its first sales launch. However, the supply at that time was limited, only scratching the surface of the underlying demand.
Seven years later, the record-breaking sales of Vinhomes Royal Island further proved the market’s thirst for premium real estate in Hai Phong. The city still requires more projects of similar caliber to satisfy the multifaceted demands of the upper class—individuals who are not only wealthy but also possess high living standards and exacting requirements for their living experiences.

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