GSM, a renowned company, has proudly introduced its new food delivery service, Xanh SM Ngon, in Hanoi, boasting a network of over 2,000 participating restaurants. This service will undergo a pilot phase before expanding nationwide.
According to GSM, partner restaurants of Xanh SM Ngon are carefully selected to meet stringent food safety standards, holding valid certifications from relevant authorities. These restaurants ensure uniform standards in food preparation, packaging, and presentation.
Leveraging GSM’s technological platform and operational expertise from its all-electric mobility ecosystem, Xanh SM Ngon introduces a “No Order Batching” feature. This innovation reduces delivery time and maintains optimal food temperatures, ensuring a delightful dining experience for customers.
In terms of pricing, Xanh SM Ngon offers attractive discounts for orders placed through its app. Orders valued at 50,000 VND and above may be co-funded with subsidies ranging from 20,000 to 90,000 VND, depending on specific promotions.
Additionally, customers can enjoy time-based, category-based, or customer group-based discounts of 20% to 50% on their orders. Certain promotions for e-wallet or linked bank card payments may offer additional rebates of 15,000 to 30,000 VND. Delivery fee support ranges from 5,000 to 10,000 VND, and all promotional information is transparently displayed within the app.
“With our all-electric service platform, Xanh SM Ngon not only connects diners with restaurants but also creates a greener and more community-friendly food delivery journey,” said Mr. Nguyen Van Thanh, GSM’s Global CEO. “We prioritize quality, speed, and safety to elevate the everyday consumption experience, starting with something as simple and familiar as a meal.”
Xanh SM Ngon is the latest addition to GSM’s diverse ecosystem, which includes mobility services such as Xanh SM Car, Xanh SM Premium, Xanh SM Bike, and Xanh SM Express. According to research firm Mordor Intelligence’s Q1 2025 data, GSM leads the four-wheel ride-hailing market share in Vietnam.
GSM has successfully expanded its operations to four countries outside of Vietnam and aims to further extend its reach within the Southeast Asian region.
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