An Evening of Glamour and Substance: The ROXMei Gala by ROX Group

“ROX Group Celebrates 29 Years of Success with a Spectacular ‘Beauty and Quality’ Gala”

The ROX Group’s 29th anniversary was marked with a spectacular “Beauty and Quality” Gala, one of the highlights of ROXMei 2025. The event, held at the Ho Guom Theater, shone a spotlight on the Group’s journey and future aspirations with pride, emotion, and inspiration.

The evening began with a recap of the vibrant ROXMei 2025, showcasing the Group’s diverse activities across sports, culture, brand enhancement, and community engagement. These activities embodied the Group’s chosen focus for 2025: “Beauty and Quality,” reflecting the essence of the ROX brand.

Mrs. Nguyen Thi Nguyet Huong, Chairwoman of the ROX Group, shared her thoughts: “Beauty and Quality further define the concept of ‘beneficial’ values—those that make life better. This is the ultimate and most important goal that our Group strives for.”

The Chairwoman of ROX Group delivers an inspiring speech during the Gala.

Over the last 29 years, ROX Group has transformed itself from an export-oriented enterprise to a multi-industry investment conglomerate with a nationwide presence and global aspirations. This transformation has been fueled by their intrinsic capabilities, strong will, and relentless pursuit of innovation to achieve greater beauty and quality.

This journey is underpinned by a strong cultural foundation with three core values: Intrinsic Integrity, Proactive Responsibility, and Ultimate Efficiency. Every ROX employee embodies these values, spreading the beauty of kindness and the quality of professionalism wherever the Group’s footprint reaches.

Turning 29 is a pivotal milestone, setting the stage for ROX Group to embrace its 30th year with increased maturity, strength, and ambitious visions.

The celebration of this milestone and the countdown to ROX Group’s 30th anniversary officially commenced during the Gala. The atmosphere reached its peak as hundreds of employees chanted “ROX,” followed by the emotional performance of the ROX anthem by Conductor Tran Nhat Minh, artist Khac Hoa, and the Hanoi Symphony Orchestra.

Conductor Tran Nhat Minh, artist Khac Hoa, and the Hanoi Symphony Orchestra perform an emotional rendition of the ROX anthem.

The Group’s leaders expressed their aspirations for the new chapter ahead, where every member will continue to foster a spirit of innovation, passion, and belief, collectively building a more beautiful, humane, and quality-driven Group.

A Symphony of Brand and Music

The Gala’s highlight was a grand-scale musical program, a rare feature in corporate internal events, making it an unforgettable experience.

Conductor Tran Nhat Minh, whose leadership captivated the audience during the Gala.

Under the baton of Conductor Tran Nhat Minh, with artistic direction by Meritorious Artist Bui Cong Duy and overall director Tran Hai Dang, nearly 100 artists delivered an emotional and captivating performance. The event featured renowned artists such as Soprano Dao To Loan and Tenor Nguyen Truong Linh, who have performed for state leaders, along with other talented individuals: singers Nguyen Thi Ha My, Nguyen Khac Hoa, and Pham Van Trang, drummer Truong Thi Thu Ha, and flautist Le Thu Huong.

The Gala commenced with the energetic drum performance “Victory Drums” by artist Thu Ha and the Dong Drum Group, symbolizing a new beginning. This was followed by a selection of Vietnamese music, including “A Journey through Vietnam,” “Love of the Sea,” “Song Lo Epic,” “Winds of the Four Directions,” and “Radiant Vietnam.” These pieces were thoughtfully arranged to offer a unique artistic experience steeped in cultural heritage.

The stage lit up with immortal classical melodies: “Fiddle Faddle,” “Ah Mes Amis,” “Heia, Heia in den Bergen,” “Di Quella Pira,” “Thunder and Lightning Polka,” “Nessun Dorma,” and “O Sole Mio.” Each piece transported the audience on a cultural journey, showcasing the harmonious blend of artistic excellence and ROX Group’s spirit of integration.

“Music connects us to the ROX Group’s core values, where the beauty of art meets the quality of professionalism. This synergy made the ‘Beauty and Quality’ Gala so inspiring, setting the tone for our journey towards our 30th anniversary,” shared Ms. Nguyen Ngoc Anh, an employee of the Group.

ROX Group utilizes music to foster empathy and nurture community aesthetic values.

By choosing music as a medium to convey its brand identity, ROX Group creates a space for its employees to explore their inner depths, cultivate empathy, and learn to listen to themselves. This helps them naturally connect with the values the Group pursues. Additionally, ROX Group collaborates with the Hanoi Symphony Orchestra to spread humanitarian values, nurture community aesthetic values, support young talents, and bring the world’s musical masterpieces closer to the Vietnamese audience.

The “Beauty and Quality” Gala concluded on a high note, leaving a lasting impression of music, emotion, and brand pride. It reflected the ROX Group’s commitment to living beautifully—spreading love and sharing humanitarian values—and living qualitatively with a spirit of innovation and continuous breakthrough. As the Group bids farewell to its 29th year, it looks forward to its 30th with positive energy, writing the next chapter of ROX with ambition, strength, and enduring values.