This gold medal is not just a prestigious award, but also an affirmation of international recognition for a beer crafted by Vietnamese artisans.
Lạc Việt beer is more than just a beverage; it embodies the spirit of Vietnam: optimism, resilience, and a forward-looking attitude. With the skilled craftsmanship of experienced and passionate Vietnamese brewmasters, along with a deep understanding of local culture and cuisine, Lạc Việt beer has achieved a smooth, refreshing taste with a delightful aftertaste – a unique flavor combination not to be missed.
Amid hundreds of competitors at the “World’s Best Light Lager Beer” awards, Lạc Việt beer emerged victorious, bringing glory not only to SABECO but also elevating Vietnamese product quality on the international stage.
A NEW LOOK, A NEW THIRST
In 2025, Lạc Việt beer unveiled a completely new look: celebrating Vietnamese spirit and cultural heritage while incorporating modern values to make the product stand out, feel contemporary, and appeal to consumers.
The central design element is a bold red star, symbolizing national pride and superior quality. Surrounding the star are intricate patterns featuring the Lạc bird and Đông Sơn drums, iconic symbols of Vietnamese culture.
Every detail has been meticulously placed, such as the font used for “Lạc Việt,” which has been refined with modern touches and upward-pointing strokes, signifying a journey of innovation and development moving forward. The prominent golden hue of the word “Bia” silently pays homage to the Vietnamese brewmasters who perfected the authentic Vietnamese beer recipe.
Born in 2020, during the challenging times of the pandemic, Lạc Việt beer carries the message of “Vietnamese Optimism.”
This spirit was conveyed through cultural activities aimed at connecting consumers, such as the “Star of All Joy” contest inspired by the popular karaoke pastime among Vietnamese. The Lạc Việt beer brand goes beyond beer; it accompanies consumers in their enjoyment of life, filled with joy, laughter, and unity.
STRENGTHENING MARKET POSITION AND CONSUMER CONNECTIONS
Commenting on this strategic relaunch, Patsy Lim, Vice President of Marketing & Communications at SABECO, shared: “The reintroduction of Lạc Việt beer demonstrates SABECO’s commitment to innovation and maintaining superior quality backed by the expertise of talented brewmasters. Building on our proud heritage, SABECO is accelerating innovation and breakthrough strategies to ensure our products remain at the forefront in a constantly changing market.”
With this spirit, SABECO is reshaping Lạc Việt beer into a modern, dynamic brand that remains deeply rooted in cultural values, history, and the resilient spirit of the nation.
