Southern Real Estate Heats Up with Vingroup’s Billion-Dollar Project
After a prolonged lull, the Southern real estate market is showing signs of revival towards the end of 2024, thanks to legal reforms and the launch of large-scale projects. A significant boost comes from Vingroup’s mega-project, Vinhomes Green City, spanning 197.2 hectares in Long An. With a staggering investment of 28,000 billion VND (over 1 billion USD), the project is envisioned as the largest trade and eco-prosperous city in the northwest of Ho Chi Minh City.
The Southward Expansion of Real Estate Distributors
Against this backdrop, prominent real estate companies are shifting their focus to the South, deemed a “potential gold mine” due to rapid urbanization, a young population, and rising housing demands. Vinhomes Green City not only kick-starts a new development cycle for the region but also attracts prominent players in real estate distribution, notably VHS Group. With their extensive experience and impressive track record in the premium real estate market, VHS Group is hailed as a “Top Sales Agency in the North.”
In 2023, VHS Group was recognized as one of the top 10 real estate brokerage agencies in Vietnam. The following year, they ranked among the top 3 agencies with the highest sales for Vinhomes and topped the charts for the key project, Vinhomes Ocean Park 3.
VHS Group – Top 3 in sales for Vinhomes in 2024
VHS Group – Top 1 in sales for Vinhomes Ocean Park 3 in 2024
Beyond their prominent role in the Vinhomes distribution system, VHS Group is also a strategic partner for reputable developers like Masterise Homes and MIK Group. In 2024, VHS was acknowledged as an Outstanding Agency by Masterise Homes and recognized by MIK Group as a typical strategic agency, contributing significantly to the success of their large-scale projects.
VHS Group’s Strategic Southward Move in 2025
As of Q2 2025, VHS Group has officially expanded into the Southern market, vigorously establishing branch offices and dedicated sales teams for strategic projects in the region, with Vinhomes Green City as the initial focal point.
Strategic Agency Signing Ceremony for Vinhomes Green City between Vinhomes and VHS Group (Source: VHS)
A VHS Group representative shared:
“The South, particularly Ho Chi Minh City and Long An, will be our key market in our 2025 development strategy. With our substantial investment in resources and personnel, we aim to deliver a premium experience and effectively communicate the value proposition of Vinhomes projects to the right target audience.”
VHS Group emphasizes that their expansion into the Southern market is a long-term and sustainable strategy, poised to capitalize on the wave of large-scale projects that Vinhomes will introduce in the future. VHS is committed to promptly establishing sales offices in key locations like Long An and Ho Chi Minh City to optimize business efficiency and enhance customer service quality. Leveraging their strengths in comprehensive training and systematic personnel management, VHS is poised to deploy a formidable and professional sales force, contributing to the success of projects in the Southern market.
As the Southern market enters a new growth cycle, the entry of VHS Group is expected to reshape the real estate distribution landscape, delivering sustainable value to customers, partners, and the community.
With a solid reputation forged through numerous large-scale projects and a clear development strategy, VHS Group stands as a trusted partner for real estate investors and an attractive career destination for those seeking opportunities in premium real estate distribution.
