Southern Real Estate Heats Up Again with Vingroup’s Billion-Dollar Project
After a prolonged lull, the southern real estate market is showing signs of recovery towards the end of 2024. This upturn is attributed to legal reforms and the launch of large-scale projects, with a significant boost coming from Vingroup’s mega-project, Vinhomes Green City, in Long An province. Spanning 197.2 hectares and boasting an investment of VND 28,000 billion (over USD 1 billion), the project is envisioned as the largest trade and eco-prosperous city in the northwest of Ho Chi Minh City.
Real Estate Businesses are Heading South
This shift has attracted the attention of major real estate companies, who are now turning their focus to the south. The region is deemed a potential goldmine due to its rapid urbanization, young population, and growing housing demands.
Vinhomes Green City is not just kick-starting a new development cycle in the southern market, but it has also attracted the involvement of prominent real estate distributors, notably VHS Group. With their extensive experience and impressive track record in the premium real estate distribution market, VHS Group is dubbed the “Top Sales Agency in the Northern Market.”
In 2023, VHS Group was recognized as one of the top 10 real estate brokerage agencies in Vietnam. The following year, they ranked among the top 3 agencies with the highest sales for Vinhomes and topped the sales chart for the key project, Vinhomes Ocean Park 3.
VHS Group – Top 3 agency with the highest sales for Vinhomes in 2024
VHS Group – Top agency for Vinhomes Ocean Park 3 sales in 2024
Beyond their prominent role in the Vinhomes distribution system, VHS Group is also a strategic partner for other reputable developers, such as Masterise Homes and MIK Group. In 2024, VHS was honored as an Outstanding Agency by Masterise Homes and recognized by MIK Group as a typical strategic agency, acknowledging their significant contributions to the success of major projects.
VHS Group’s Strategic Move to the South in 2025
As of Q2 2025, VHS Group has officially expanded into the southern market, vigorously establishing branch offices and dedicated sales teams for strategic projects in the region, with Vinhomes Green City as the initial focal point.
Strategic Agency Signing Ceremony for Vinhomes Green City between Vinhomes and VHS Group (Source: VHS)
A representative from VHS Group shared:
“The southern region, particularly Ho Chi Minh City and Long An, will be our key market in VHS Group’s 2025 development strategy. With our systematic investment in resources and personnel, we aim to deliver a premium experience and effectively communicate the value of Vinhomes projects to the right target customers.”
VHS Group emphasizes that their expansion into the southern market is a long-term and sustainable strategy, poised to ride the wave of upcoming large-scale projects by Vinhomes. VHS is committed to promptly establishing sales offices in key locations like Long An and Ho Chi Minh City to optimize business efficiency and enhance customer service quality. Leveraging their strengths in comprehensive training and systematic personnel management, VHS is poised to deploy a competent and professional sales force, contributing to the success of projects in the southern market.
As the southern market enters a new growth cycle, the entry of VHS Group is expected to reshape the real estate distribution landscape, delivering sustainable value to customers, partners, and the community.
With a proven track record in major projects and a clear development strategy, VHS Group is not just a trusted partner for real estate investors but also an ideal destination for individuals seeking career advancement in premium real estate distribution.
