Southern Real Estate Heats Up Again with Vingroup’s Billion-Dollar Project
After a prolonged lull, the Southern real estate market is showing signs of revival towards the end of 2024, thanks to legal reforms and the launch of large-scale projects. A significant boost comes from Vingroup’s mega-project, Vinhomes Green City, spanning 197.2 hectares in Long An. With a staggering investment of 28,000 billion VND (over 1 billion USD), the project is envisioned as the largest trade and eco-prosperous city in the northwest of Ho Chi Minh City.
The Southward Expansion of Real Estate Distributors
Against this backdrop, prominent real estate companies are shifting their focus to the South, deemed a “potential gold mine” due to rapid urbanization, a young population, and rising housing demands. Vinhomes Green City not only kick-starts a new development cycle in the region but also attracts the involvement of top distributors, notably VHS Group. With extensive experience and impressive track records in the premium real estate market, VHS Group is hailed as one of the “Top Sales Agencies in the Northern Market.”
In 2023, VHS Group was recognized as one of the top 10 real estate brokerage agencies in Vietnam. The following year, they secured a spot in the top 3 agencies with the highest sales for Vinhomes and ranked first in sales for the key project, Vinhomes Ocean Park 3.
VHS Group among Top 10 Real Estate Brokerage Agencies in Vietnam, 2023.
VHS Group – Top 3 Agency with Highest Sales for Vinhomes in 2024
VHS Group – Top Agency for Vinhomes Ocean Park 3 Sales in 2024
Beyond their prominent role in the Vinhomes distribution system, VHS Group is also a strategic partner for renowned developers like Masterise Homes and MIK Group. In 2024, VHS was acknowledged as an Outstanding Agency by Masterise Homes and recognized by MIK Group for its significant contributions to the success of their large-scale projects.
VHS Group’s Strategic Southern Expansion in 2025
As of Q2 2025, VHS Group has officially expanded into the Southern market, vigorously establishing branch offices and dedicated sales teams for strategic projects in the region, with Vinhomes Green City as the initial focal point.
Strategic Agency Signing Ceremony for Vinhomes Green City between Vinhomes and VHS Group (Source: VHS)
A VHS Group representative shared:
“The South, particularly Ho Chi Minh City and Long An, will be our key market in our 2025 development strategy. With our systematic investment in resources and personnel, we aim to deliver a premium experience and spread the value proposition of Vinhomes projects to the right target customers.”
VHS Group emphasizes that their Southern market expansion is a long-term and sustainable strategy, poised to ride the wave of upcoming large-scale projects by Vinhomes. VHS is committed to promptly establishing sales offices in key locations like Long An and Ho Chi Minh City to optimize business efficiency and enhance customer service quality. Leveraging their strengths in comprehensive training and systematic personnel management, VHS is poised to deploy a competent and professional sales force, contributing to the success of Southern real estate ventures.
As the Southern market enters a new growth cycle, VHS Group’s presence promises to reshape the real estate distribution landscape, delivering sustainable value to customers, partners, and the community.
With a solid reputation forged through major projects and a clear development strategy, VHS Group stands not only as a trusted partner for real estate investors but also as an ideal destination for aspiring professionals seeking career advancement in premium real estate distribution.
