Southern Real Estate Heats Up Again with Vingroup’s Billion-Dollar Project
After a prolonged lull, the Southern real estate market is showing signs of recovery towards the end of 2024. The legal reforms and the introduction of large-scale projects, particularly Vingroup’s massive 197.2-hectare development, Vinhomes Green City, in Long An, are providing a much-needed boost to the region. With a staggering investment of 28,000 billion VND (over 1 billion USD), the project is envisioned as the largest trade and eco-prosperous city in the northwest of Ho Chi Minh City.
The Southward Expansion of Real Estate Distributors
This shift has prompted many prominent real estate companies to venture into the South, which is deemed a potential goldmine due to its rapid urbanization, young population, and growing housing demands. Vinhomes Green City is not just kick-starting a new development cycle in the region but also attracting key players in the real estate distribution sector, notably VHS Group. With their extensive experience and impressive track record in the premium real estate market, VHS Group is regarded as one of the top-performing distributors in Northern Vietnam.
In 2023, VHS Group was recognized as one of the top 10 real estate brokerage agencies in Vietnam. The following year, they climbed to the top 3 in sales for Vinhomes and secured the number one spot for Vinhomes Ocean Park 3, a pivotal project.
VHS Group – Top 3 in sales for Vinhomes in 2024
VHS Group – Top agency for Vinhomes Ocean Park 3 in 2024
Beyond their prominent role in the Vinhomes distribution network, VHS Group also holds strategic partnerships with esteemed developers like Masterise Homes and MIK Group. In 2024, VHS Group was acknowledged as an Outstanding Agency by Masterise Homes and recognized by MIK Group as a key strategic partner, contributing significantly to the success of their large-scale projects.
VHS Group’s Strategic Southern Expansion in 2025
As of Q2 2025, VHS Group has officially expanded into the Southern market, vigorously establishing branch offices and specialized sales teams for strategic projects in the region, with Vinhomes Green City as the initial focal point.
Strategic partnership signing ceremony between Vinhomes and VHS Group for Vinhomes Green City (Source: VHS)
A representative from VHS Group shared:
“The Southern region, particularly Ho Chi Minh City and Long An, will be our key market in our 2025 development strategy. With our substantial investment in resources and talent, we aim to deliver an exceptional experience and ensure that the value proposition of Vinhomes projects reaches the right target audience.”
VHS Group emphasizes that their Southern market expansion is a long-term and sustainable strategy, poised to capitalize on the wave of large-scale projects that Vinhomes will introduce in the future. VHS is committed to promptly establishing sales offices in key locations like Long An and Ho Chi Minh City to optimize business efficiency and enhance customer service quality. Leveraging their strengths in comprehensive training and systematic talent management, VHS is poised to deploy a formidable and professional sales force, contributing to the success of projects in the Southern market.
As the Southern market enters a new growth cycle, the entry of VHS Group is expected to reshape the real estate distribution landscape, delivering sustainable value to customers, partners, and the community.
With a proven track record in major projects and a clear development strategy, VHS Group stands as a trusted partner for real estate investors and an attractive career destination for those seeking opportunities in the premium real estate distribution sector.
