Southern Real Estate Heats Up Again with Vingroup’s Billion-Dollar Project
After a prolonged lull, the Southern real estate market is showing signs of recovery towards the end of 2024. The legal unraveling and the emergence of large-scale projects, particularly Vingroup’s mega-project, Vinhomes Green City, spanning 197.2 hectares in Long An, have injected new life into the market. With a staggering investment of 28,000 billion VND (over 1 billion USD), the project is envisioned as the largest trade and eco-prosperous city in the northwest of Ho Chi Minh City.
The Southward Expansion of Real Estate Distributors
Against this backdrop, prominent real estate companies are shifting their focus to the South, deemed a “potential gold mine” due to rapid urbanization, a young population, and burgeoning housing demands. Vinhomes Green City is not just a catalyst for the region’s market revival but also a magnet for leading real estate distributors, notably VHS Group. With their extensive experience and impressive track record in the luxury real estate distribution market, VHS Group is hailed as a “Top-notch Distributor in the Northern Market.”
In 2023, VHS Group was recognized as one of the top 10 real estate brokerage agencies in Vietnam. Building on this success, they soared to new heights in 2024, securing a spot in the top 3 distributors with the highest sales for Vinhomes and clinching the top position for the key project, Vinhomes Ocean Park 3.
VHS Group – Among the Top 3 Distributors with the Highest Sales for Vinhomes in 2024
VHS Group – Top Distributor for Vinhomes Ocean Park 3 in 2024
Beyond their stellar performance with Vinhomes, VHS Group has forged strategic partnerships with other reputable developers, including Masterise Homes and MIK Group. In 2024, they were acknowledged as an Outstanding Distributor by Masterise Homes and recognized by MIK Group as a model strategic partner, instrumental in the success of their large-scale projects.
VHS Group’s Strategic Southern Expansion in 2025
As of Q2 2025, VHS Group has officially expanded into the Southern market, vigorously establishing branches and dedicated sales teams for key projects in the region, with Vinhomes Green City as the initial focal point.
Strategic Partnership Signing Ceremony between Vinhomes and VHS Group for Vinhomes Green City (Source: VHS)
A VHS Group representative shared:
“The Southern region, particularly Ho Chi Minh City and Long An, will be our key market in our 2025 development strategy. With our substantial investment in resources and talent, we aim to deliver an exceptional experience and propagate the value of Vinhomes projects to the right target audience.”
VHS Group underscores that their Southern market expansion is a long-term and sustainable strategy, poised to ride the wave of upcoming large-scale projects by Vinhomes. VHS is committed to promptly establishing sales offices in key locations like Long An and Ho Chi Minh City to optimize business efficiency and enhance customer service quality. Leveraging their prowess in comprehensive training and systematic personnel management, VHS is poised to deploy a formidable and professional sales force, contributing to the success of Southern projects.
As the Southern market enters a new growth cycle, VHS Group’s foray promises to reshape the real estate distribution landscape, delivering enduring value to customers, partners, and the community.
With a proven track record in major projects and a clear development strategy, VHS Group stands not only as a trusted partner for real estate investors but also as an ideal destination for aspiring professionals seeking career advancement in the luxury real estate distribution sector.
