On June 19, 2025, Masan Group Joint Stock Company – Masan Group (MSN) announced the reappointment of Mr. Danny Le as Chief Executive Officer (CEO) for a second term (2025-2030).
During the first five years of his initial term, CEO Danny Le transformed Masan from a consumer-essentials conglomerate into an integrated “consumer + technology + finance” model, while also strengthening its capital capabilities to sustain its expansion pace.
Accordingly, Masan reshaped its business model, expanded into new business areas, and executed a series of M&A deals, laying a solid foundation for its next phase of development.
One of the most notable achievements during Mr. Danny’s first term was the birth of The CrownX, a consumer-retail platform formed by the merger of Vincommerce (now Wincommerce, including Winmart, Winmart+, and WIN chains) with Masan Consumer. Through a restructuring process, WinCommerce turned around its significant losses and achieved positive profits as early as Q4 2024, with a network of nearly 4,000 stores nationwide.
In addition to Wincommerce, several other businesses joined the Masan ecosystem in the past five years, including Phuc Long Heritage, Bot Giat NET, and 3F Vietnam. Mr. Danny Le has shared the corporation’s M&A philosophy, stating that when acquiring shares in other companies, whether strategically or with controlling stakes, Masan does not aim to buy revenue or profits but rather to acquire “platforms” that serve the corporation’s overall strategy.
By the end of Mr. Danny Le’s first term as CEO in June 2025, Masan had successfully completed the first phase of its five-year journey to build an integrated consumer and retail foundation. In the second phase, Masan will focus on consolidating its market share and delivering profits.
Mr. Danny Le’s first term was also marked by his capital-raising capabilities, with a total value of loans and share offerings exceeding $2 billion. Notable examples include The CrownX’s $400 million and $350 million share offerings in 2021, a $650 million syndicated loan in 2023, and a $250 million equity sale to Bain Capital in 2024.
