In a recent crackdown on intellectual property violations, Chinese police raided the offices and warehouses of e-commerce platform Pandabuy, following reports of suspected counterfeiting by 16 brands. Over 30 suspects were detained, and millions of parcels were seized, including more than 200,000 pairs of counterfeit sneakers.
The investigation, led by intellectual property protection firm Corsearch, was initiated in 2022 after the company noticed Pandabuy’s surge in popularity on social media platforms like TikTok. Users were sharing tips on how to purchase luxury fashion items at surprisingly low prices.
A six-month inquiry revealed that Pandabuy’s illicit operations spanned five Chinese cities, employing 2,200 staff and utilizing warehouses covering 100,000 square meters—the equivalent of 20 football fields. Corsearch collaborated closely with major brand owners and the Intellectual Property Crime Unit of the City of London Police, leading to a large-scale raid by Chinese authorities.

This cross-border collaboration was pivotal in dismantling a global counterfeit network. Detective Inspector Andrew Masterson remarked, “This is the first time that brand owners, law enforcement, legal companies, and service providers worldwide have collaborated to take action against a fake shopping unit on this scale.”
Headquartered in Hangzhou, Pandabuy served as an intermediary for consumers in the US and Europe to access counterfeit fashion items from Chinese retailers. The platform gained traction among young audiences globally, seeking ‘fake 1:1’ versions of popular brands like Nike, Supreme, and Louis Vuitton. In 2023 alone, Pandabuy is estimated to have generated nearly $5.5 billion in revenue from over 50 million counterfeit products.

The affected brands are expected to pursue legal action and advocate for stricter controls on counterfeits. The success of this campaign sets a precedent for future crackdowns on emerging platforms distributing fake goods.
Corsearch remains committed to collaborating with law enforcement to monitor and prevent intellectual property violations, especially in the fashion industry, which has the highest counterfeit rates globally.
The Pandabuy case underscores the importance of global coordination between the private sector and authorities in the fight against counterfeits, protecting the interests of both businesses and consumers.
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