Real Estate Demand Remains High
According to a customer survey conducted by the One Mount Group Market Research and Customer Insights Center in May 2025 on customers with a household income of over 25 million VND per month, up to 87% of Hanoi customers expressed a clear need for real estate – including the group “Considering” and “Actively preparing to buy”. This figure is slightly higher than at the end of 2024 (84%), indicating that the actual demand is still being maintained.
The survey, conducted by the One Mount Group Market Research and Customer Insights Center in May 2025 on customers with a household income of over 25 million VND per month, found that up to 87% of Hanoi customers have a clear need for real estate, including those who are “considering” and those who are “actively preparing to buy”. This is a slight increase from the end of 2024 (84%), indicating that the actual demand is still strong.
Mr. Tran Minh Tien, Director of the One Mount Market Research and Customer Insights Center, stated: “The survey results show that the demand for real estate in Hanoi remains high, but there has been a shift in buying behavior. They approach the market with a clear financial mindset, making careful considerations, and preparing their finances for the long term. This lays a positive foundation for the stable growth of the market.”
The survey data also recorded that 57% of customers intend to buy real estate within the next year, a slight decrease from 65% at the end of 2024. This indicates that buyers are temporarily “taking a step back” to observe and prepare their finances more carefully, especially with the current high price levels.
However, this cannot be seen as a sign of cooling down, as 84% of those surveyed still plan to buy a house within the next two years, clearly indicating that the market will remain vibrant in the medium term.
“Although the demand for real estate remains high, buyers have become more cautious and are no longer rushing to make short-term decisions,” affirmed Mr. Tien. “This shows that buyers are observing the market and carefully evaluating information.”
Trend of “Shifting” Out of the Center
According to the One Mount Group, Hanoi customers are no longer limited to choosing real estate only in the capital city. While 87% of those surveyed still prioritize buying real estate in Hanoi, a significant number also expressed interest in neighboring provinces such as Hai Phong (30%), Hung Yen (20%), and Ho Chi Minh City (16%). This trend of “shifting” out of the center indicates that customers have started to value areas with well-connected infrastructure and more reasonable price levels.
In terms of property types, apartments continue to be the top choice (50%), outperforming other types such as land plots (31%), residential land (28%), townhouses (25%), villas (16%), and shophouses (15%). This reflects buyers’ preference for properties with transparent legal status, affordable prices, and easy transaction and cash flow management, especially in a market with many uncertainties and cautious buyers.
According to forecasts by the One Mount Group, the total real estate transactions in Hanoi in the second quarter of 2025 could reach between 26,000 and 28,000 units, a significant increase compared to the first quarter of 2025. It is expected that in the last six months of 2025, the number of transactions may continue to increase due to the usual increase in demand for real estate towards the end of the year.
In the second quarter of 2025, 56% of transactions came from apartment products (including primary and secondary), showing the dominance of high-rise buildings, 35% from residential land, and the rest from low-rise buildings and other types.
Mr. Tran Minh Tien stated that the Hanoi real estate market is entering a phase of more sustainable growth, with less FOMO, as buyers are becoming more strategic, balancing their finances, and focusing on long-term value such as product quality and the reputation of the developer. This is not only a sign of stability but also a solid foundation for the market’s sustainable development in the next phase.
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