Southern Real Estate Market Heats Up with Improved Liquidity
Since the beginning of the second quarter of 2025, the real estate market in the South has shown positive signs of recovery compared to the overall national landscape. According to DKRA Group data, at the end of April 2025 – the first month of the second quarter, transactions increased in the core segments of the market.
Specifically, for the apartment segment, there were 12,498 units launched, with 2,771 successful transactions, a 2% increase from March. Binh Duong province led the way with the highest number of products launched at 48.6%, followed by Ho Chi Minh City at 47.5%. Meanwhile, primary selling prices increased, especially in provinces merged with Ho Chi Minh City, such as Binh Duong and Ba Ria-Vung Tau, with a common increase of 5-7% compared to the beginning of the year.
Notably, consumption in the townhouse and villa segment increased by 11.5% compared to the previous month. In April, 6,176 units were launched, a 27% increase from March, with 1,327 units sold. The majority of successful transactions were in projects currently selling in Long An province.
Recent online data from Batdongsan.com.vn also showed that in May 2025, the number of interested buyers for apartments in Ho Chi Minh City increased by 17%, land and private homes by 7%, shophouses by 4%, and villas by 22% compared to April.
Selling prices and rental rates for apartments in Ho Chi Minh City continued to rise, with a slight increase in selling prices in neighboring provinces. Specifically, the average selling price of apartments in Ho Chi Minh City was around VND 60 million/sqm, a 46% increase compared to the first quarter of 2021. The rental price of apartments in Ho Chi Minh City increased by about 9%, reaching VND 12 million/unit.
The growth of the southern real estate market was recorded in April with the launch of several major projects. For example, the Vinhomes Green City mega-project (Hau Nghia town, Duc Hoa district, Long An province) was inaugurated at the end of March 2025.
With a scale of nearly 200 hectares and a total investment of more than VND 28,000 billion, Vinhomes Green City has created a stir in the Long An real estate market as Vingroup unexpectedly offered the lowest price ever for townhouses, starting from VND 4.79 billion, with two options: rough delivery and staggered construction. With this “big move,” Vingroup immediately received 1,000 bookings turned into deposits at the project launch event.
Similarly, the Eco Retreat project by Ecopark Group in Long An province also recorded 1,000 successful transactions in April 2025.
Likewise, the Astral City project, now renamed La Pura (Thuan An city, Binh Duong province), developed by Phat Dat Real Estate Development Joint Stock Company, stirred the southern real estate market by successfully trading 95% of the total fund of the Zenia subdivision in just over a month after its launch.
KDI JSC’s launch of the K-Home project in Binh Duong province at the end of April also recorded hundreds of successful transactions.
The most notable transaction in the Southern market was the live stream house sale session on June 18 by CEO Nguyen Quoc Cuong (also known as Cuong Dollar), which caused a stir in the real estate industry. The 3-hour, 23-minute live stream session concluded with 517 customers booking apartments, totaling VND 800 billion in value.
After the live stream, entrepreneur Nguyen Quoc Cuong shared that this was part of a strategy to “modernize the approach” to young buyers – who are increasingly using digital platforms for research, shopping, and making financial decisions.
In addition to the projects launched in the second quarter, the Southern market is about to welcome more new projects, including Symphony of Life (Symlife) and The Emerald 68 in Binh Duong province, Binh An Duc Hoa urban area in Long An province, and Spring Ville Nhon Trach project in Dong Nai province.
Along with these, several other large-scale projects are in the pipeline in the South, such as Vinhomes Tan My in Duc Hoa district, Long An province, with a scale of 930 hectares and a total expected investment of VND 74,400 billion; and Vinhomes Can Giuoc in Can Giuoc district, Long An province, with a scale of 1,090 hectares and a total investment of over VND 90,000 billion…
The “Game” Tilts to the South
Although the Southern market is showing positive signs, experts caution against “ghost” projects with incomplete legal procedures or price manipulation schemes. However, with a clear shift in capital flow, buyer psychology, and strategic adjustments from developers, Southern real estate is regaining its leading position in the market. Unless there are policy shocks or significant disruptions, the second half of 2025 will be a period of reshaping the “game,” and the stage is tilting towards the South.
According to Mr. Dinh Minh Tuan, Director of Batdongsan.com.vn in the Southern region, the merger of Ho Chi Minh City, Binh Duong, and Ba Ria-Vung Tau is positive news, boosting the real estate market’s development. The merger will cause a surge in demand for housing, offices, and commercial spaces, especially in border areas such as Thuan An, Di An (Binh Duong), and Phu My (Ba Ria-Vung Tau).
“Additionally, real estate prices in these areas are currently much lower than in Ho Chi Minh City’s center. The merger will create a price gap, providing investors with opportunities to get ahead of the trend and driving up property values in these locations,” Mr. Tuan added.
Sharing the same view, Ms. Giang Huynh, Director of Research at Savills Ho Chi Minh City, believes that the merger of Ho Chi Minh City, Binh Duong, and Ba Ria-Vung Tau will create a new economic and urban center with strong competitiveness, maximizing the natural, geographical, and infrastructure advantages of the three localities.
At the same time, it will give a strong boost to the real estate market by removing administrative and legal barriers between the localities, synchronizing infrastructure, planning, investment attraction, and urban development.
Regarding Ho Chi Minh City, the expert believes that after the merger, outlying districts bordering Binh Duong and Dong Nai, such as Cu Chi, Hoc Mon, Nha Be, and Can Gio, will greatly benefit from infrastructure synchronization and expanded regional planning. The real estate market in these areas is expected to thrive with a series of housing projects, satellite towns, and industrial and service development to meet the needs of population decentralization and industrial growth.
