On June 26, 2025, Vietnam Report released the list of the Top 5 Reputable Finance Companies in 2025 in the financial company group.

The companies were evaluated and ranked based on three main criteria: (1) Financial capacity reflected in the latest financial report; (2) Media reputation assessed through the Media Coding method – coding articles about financial companies in influential media channels; (3) Surveys of research objects and related parties, updated to May 2025.

Accordingly, the top 5 financial companies named were: FE Credit Finance Company Limited, a joint venture between Vietnam Prosperity Joint Stock Commercial Bank and Sumitomo Mitsui Banking Corporation (SMBC) (FE Credit); Home Credit Vietnam Finance Company Limited (Home Credit); EVN Finance Joint Stock Finance Company (EVN Finance); HD Saison Finance Company Limited; and MB Shinsei Finance Company Limited (MCredit).

Among these, FE Credit was rated highest in financial capacity, EVN Finance excelled in media reputation, and Home Credit received the highest rating in the survey.

Previously, the list of the Top 5 Reputable Finance Companies in 2024 also included FE Credit, Home Credit, EVN Finance, HD Saison, and MCredit.

Vietnam Report stated that in the context of increasing global geopolitical uncertainty and escalating tensions, Vietnam’s financial sector has played a central role in the country’s economic development, serving as a bridge between individuals, businesses, and the government. The assessment of the financial sector’s link to the economic recovery in 2024 was evident. According to the Statistics Bureau, Vietnam’s economic growth in 2024 reached 7.09%, with the finance, banking, and insurance sector contributing 4.83% to GDP, growing by 7.11%, and contributing 0.43 percentage points to the overall economy’s growth rate. In the first quarter of 2025, the sector continued to grow by 6.83%, contributing 0.41 percentage points, underscoring its importance amid complex global economic fluctuations and Vietnam’s 8% growth target for 2025.

The core of the financial system lies not only in commercial banks but also extends to non-bank credit institutions such as securities companies and finance companies. These pieces have created a diverse and dynamic financial ecosystem, increasingly effectively meeting the market’s capital and investment needs. The credit institutions’ credit outstanding balance exceeded VND 320,000 billion in 2024, up 6.67% from the beginning of the year.

The financial companies made a strong transformation in 2024. Vietnam Report’s statistics for the top 5 financial companies by assets as of the 2024 reporting period, accounting for about two-thirds of the sector’s total assets, showed a strong rebound in their total assets, surpassing VND 208,500 billion, up 16.3% from 2023, and now higher than the 2022 level after a period of pressure on financial companies due to rising bad debts.

The parabola shape becomes even clearer when considering the return on assets ratio (ROA), which reached 1.6% in 2024, an impressive recovery from -0.8% in 2023, and the highest level in the past three years. This indicates that financial companies are not only expanding their scale but also gradually improving asset quality and profitability.

2023 can be considered the trough as profits plummeted due to rising capital costs, weak consumer demand, and tight credit controls. However, in 2024, thanks to the orientation of digital transformation, expansion into new customer segments, and better bad debt control, operational efficiency recovered remarkably. While profit changes varied significantly among companies, the sector’s upward trend marked the first step toward a strategic recovery, shaping the future path for the consumer finance market.

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