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According to statistics from the Vietnam Association of Seafood Exporters and Producers (VASEP), in May 2025, Vietnam’s tuna exports brought in more than $91 million, the highest since the beginning of the year and an increase of 8% compared to the same period in 2024.
In terms of market, in the first five months, the US, Europe, and Thailand were the top three importers of Vietnamese tuna, with a market share of 41%, 23%, and 4%, respectively.
For the largest market, the US, after a slowdown in April due to concerns about retaliatory tariffs, rebounded strongly in May with a 37% increase. This indicates that tuna exporters quickly responded by boosting shipments to avoid the risk of higher tariffs (which could reach 46% after July 9, 2025 – the end of the 90-day temporary tariff phase).
Exports to the EU witnessed an 11% drop in May. Exports to the two largest markets in the bloc, the Netherlands and Italy, maintained growth but at a slower pace of 11% and 15%, respectively. Meanwhile, exports to Germany declined further compared to the same period.
In the Middle East market, the escalating conflict between Israel and Iran has led to a decline in exports to this market. Tuna exports to Israel continued to fall sharply in May, down 42% year-on-year. Along with Israel, exports to Saudi Arabia and the UAE also plummeted by 89% and 52%, respectively.
Notably, in May, there was a recovery in exports to countries participating in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Exports to this market increased by 25% in May. Exports to the bloc’s leading countries, Japan and Canada, rebounded and surged in May. This shows that market diversification is becoming an “escape route” chosen by many businesses, not only to disperse risks but also to seize new export opportunities.
Vietnam is currently the world’s fifth-largest tuna exporter in terms of turnover, after Thailand, Ecuador, Spain, and China. The tuna raw material supply chain in the Southeast Asian region is shifting to Vietnam, instead of just Thailand as before. Previously, in 2024, tuna export turnover reached $989 million, up 17% from 2023.
In 2025, the global tuna market is forecast to continue fluctuating due to changing consumer habits, tariff policies, and supply and demand fluctuations. Free trade agreements between Vietnam and other countries will give Vietnamese tuna an advantage when exported to markets such as the EU, UAE, Japan, Canada, etc. However, meeting the rules of origin remains a significant challenge for the Vietnamese tuna industry. Standards for traceability, sustainable fishing, and anti-IUU fishing are becoming mandatory requirements in major markets.
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On the morning of June 28, at the Government Headquarters, Prime Minister Pham Minh Chinh hosted a dialogue with British businesses operating, investing, and trading in Vietnam. The Prime Minister called on the United Kingdom and British businesses to join Vietnam in achieving six breakthroughs, with the aim of raising bilateral trade turnover and British investment in Vietnam to over $10 billion in the coming years.
