How TikTok is Revolutionizing the Beauty Industry
With a massive following of over 42 million beauty enthusiasts, TikTok is solidifying its position as the leading beauty community platform in Vietnam. Among its users, 12 million are considered “beauty savvy,” thanks to the diverse, practical, and relatable beauty tutorials available on the platform.
On TikTok, skincare and makeup are no longer complicated or restricted by boundaries. Instead, users are embracing and creating new trends daily, such as sunburnt glow, puppy eyeliner, and perfect lip combos. The beauty community on TikTok is not just following trends but also setting them, ensuring they stay ahead of the curve globally. They are exploring new aspects of their beauty and shining uniquely.
TikTok not only attracts young users but also prominent Vietnamese beauty content creators, dermatologists, beauty care experts, and reputable cosmetic brands. Together, they enrich the community with high-quality and practical content, inspiring self-love and positive self-image among users.
Notably, TikTok empowers its beauty community to easily discover suitable skincare and cosmetic brands through creative and authentic content. According to a Kantar Profiles survey commissioned by TikTok on user behavior during the summer of 2025, three out of four users turn to TikTok as a trusted platform to explore new beauty and personal care products.
But TikTok’s impact on the beauty industry doesn’t stop there. With TikTok Beauty Fest 2025, the platform is taking its community from the small screen to real life, leaving an even more significant mark on the beauty landscape.
What Makes TikTok Beauty Fest 2025 So Special?
TikTok Beauty Fest 2025 will be a hybrid event, both online and offline, from June 16 to July 5, celebrating the vibrant and positive beauty community with over 42 million users, content creators, and beauty care brands on the platform.
Online, TikTok is already creating a buzz with engaging activities, including the Metro Makeover Challenge, where content creators showcase their transformation skills on the subway. The Beauty Box Review minigame is also generating excitement as creators explore new beauty trends and unbox mysterious gifts from renowned brands.
Metro Makeover Challenge by Blingbabi
Meanwhile, the offline component of TikTok Beauty Fest 2025 will be a grand experiential festival, connecting the community in real life. The highly anticipated festival, themed “Trạm Phiêu Sắc – Chạm Độc Bản” (“Station of Colorful Journey – Touch of Uniqueness”), will take place on June 28 along Le Loi Avenue in District 1, Ho Chi Minh City.
Attendees will embark on a multidimensional experience, navigating a beauty maze and exploring brand booths inspired by the Sun, Moon, Earth, and Mercury. They will have the chance to test products, try out trending makeup and hair styling techniques, and receive personalized skincare consultations.
The event will also feature a red carpet appearance by over 100 prominent platform content creators, followed by in-depth beauty workshops. The festivities will culminate in a musical extravaganza featuring renowned artists such as Dong Nhi, Truc Nhan, Orange, Cam, The Thien, and My My.
Additionally, beauty enthusiasts can win a Beauty Kit worth VND 5 million by checking in at the event and participating in the “Tian Bian Doc Ban” (“Thousand Transformations, Thousand Uniqueness”) challenge from June 28 to July 5, where they can share their most radiant self.
TikTok Beauty Fest 2025 is set to kickstart new trends in the Vietnamese beauty industry.
TikTok Beauty Fest 2025 is poised to be a trendsetter for the Vietnamese beauty industry, fostering a healthy beauty culture and spreading positive values about self-confidence and self-love. With the event, TikTok aims to seamlessly connect its vibrant beauty community, both online and offline, leaving a lasting impact on the industry.
TikTok Beauty Fest 2025 is a multi-experience event series taking place online and offline from June 16 to July 5, celebrating the dynamic and positive beauty community on the platform. This inaugural large-scale event in Vietnam boasts partnerships with over 20 leading health and beauty brands, including AHC, GARNIER, L’Oréal Paris, TRESemmé, Lof, Galaxy S25 Edge, Dove, COLORKEY, Closeup, Klairs, Cetaphil, LANBENA, MLEN DIARY, iCare pharma, HAPAS, Oniiz, ROCK SWEET, KANS, Focallure, Mooekiss, SHE Eureka, and Kotex.
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