A Decade of Growth: 4,000 WinMart+ Stores and Counting
In 2014, the first WinMart+ store opened its doors in Hanoi with a simple yet ambitious vision: to bring convenience, quality, and peace of mind to Vietnamese consumers in their daily meals and everyday moments.
Over the past decade, WinMart+ has continuously evolved to build a modern, friendly, and accessible retail ecosystem for millions of Vietnamese families. Leveraging the integrated strengths of the Masan ecosystem, including Masan Consumer (fast-moving consumer goods), WinEco (fresh produce), Masan MEATLife (fresh and processed meat), and Techcombank (digital financial solutions), each WinMart+ store is more than just a retail outlet; it’s a multi-utility consumption service center.
Mr. Danny Le, CEO of Masan Group, shared: “The opening of the 4,000th WinMart+ store marks not just a milestone in our growth journey but also underscores our long-term commitment to modernizing Vietnam’s consumption and retail landscape. Through our high-quality essentials and convenient, civilized shopping experience, Masan aims to elevate the material and spiritual lives of 100 million consumers across rural and urban Vietnam, empowering the nation to thrive in the new era.”
Bringing Modern Conveniences to Every Vietnamese Household
The 4,000th WinMart+ store in My Tho City, Tien Giang province, signifies a pivotal moment in the retail chain’s development and embodies three fundamental pillars: trust from consumers nationwide, a commitment to quality through transparent and safe sourcing, and an aspiration to build a continuously innovating Vietnamese brand that contributes positively to socio-economic progress.
WinMart+ offers a diverse range of products from trusted brands, with clear origins sourced from reputable domestic and international partners. The merchandise undergoes WinCommerce’s quality management processes, catering to essential consumer needs and tailored to the unique requirements of diverse customer segments. Alongside domestic products such as MEATDeli chilled meat, WinEco fresh produce, and Ponnie sausages, WinMart+ also offers a selection of imported agricultural produce like New Zealand apples and South African pears. This effort ensures that the people of Tien Giang have access to international-quality products in their locality, elevating consumption standards in both urban and rural areas.
In alignment with the Government’s Resolution 68/NQ-CP on boosting domestic market development and stimulating consumption, WinMart+ will continue to expand its network while accelerating digitalization and enhancing user experiences to bring modern conveniences to every Vietnamese household. WinCommerce’s retail strategy aims to ensure that each district/county has at least one WinMart supermarket, each ward/commune has a mini-mart, and each village/residential area has a WiN+ sales point. This approach comprehensively serves the daily consumption needs of the people, from bulk shopping to quick neighborhood purchases.
To celebrate the grand opening, WinMart+ is offering over 4,000 gifts and numerous promotions, highlighted by the exclusive “Golden Hour – Shocking Price” program for Win Club members in Tien Giang from 9:00 AM to 12:00 PM for three consecutive days (June 28-30, 2025). During this period, select items will be offered at incredible prices of VND 9,000, VND 19,000, and VND 49,000. Each member can purchase one discounted item per hour per day, creating a vibrant “sale hunting” atmosphere with a unique Western flavor. Win Club members also enjoy an exclusive 20% discount on MEATDeli chilled meat and WinEco fresh produce, along with other attractive privileges.
WinMart supermarkets and WinMart+ stores are part of WinCommerce Joint Stock Company, a member of Masan Group.
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