As part of the leadership restructuring and streamlining process, alongside the appointment of Ms. Nguyen Ngoc Linh as the new CEO, Ms. Pham Thi Thanh Hoa, who has steered DNSE’s robust growth over the past 5 years (2020 – 2025) as CEO, continues her role as a Board Member. She has been entrusted with the responsibility of overseeing the Board of Directors’ office, a strategically significant position in the company’s long-term development orientation.
Ms. Nguyen Ngoc Linh, born in 1985, holds a Bachelor’s degree in Business from La Trobe University, Australia. With 18 years of experience in the finance and securities industry, she has held crucial positions at VNDIRECT Securities Corporation, including Head of Investment Advisory and Head of Wealth Management Products.
Since joining DNSE on September 17, 2020, Ms. Linh has taken on various roles, including Head of Proprietary Trading, Head of Product Development and Partnerships, and Director of Securities Trading and Partnerships.
Ms. Nguyen Ngoc Linh, the newly appointed CEO of DNSE Securities Joint Stock Company
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Over the past 5 years, Ms. Linh has worked alongside DNSE’s leadership to implement numerous large-scale projects, develop investment advisory products, and establish collaborations with key partners, marking a turning point in DNSE’s client growth.
Notably, the partnership between DNSE and Zalopay, initiated in 2023, introduced the first securities account on an e-wallet in Vietnam. With the aim of making securities investment accessible to everyone, especially the younger generation and new investors, this product attracted a breakthrough number of customers, contributing to DNSE’s consistent leadership in new account openings.
Specifically, in 2024, DNSE accounted for 21.6% of the market share for new securities accounts, with one out of every five new accounts being opened with DNSE. In the first quarter of 2025, DNSE captured 33% of the market share for new account openings, with nearly 75% of customers originating from partner channels. This success brought the total number of accounts managed by DNSE to 1.2 million by the end of June 2025.
Ms. Linh also spearheaded the “one-touch, multi-platform” strategy, connecting DNSE’s securities accounts with banks and data platforms. This enabled customers to swiftly open accounts and utilize features such as direct purchasing power from bank accounts for stock investments, accessing in-depth data, and executing trades without platform switching.
These successful initiatives have positioned DNSE as a leading technology-driven securities company, offering pioneering products in the field of digital finance and securities. DNSE aims to empower users with feature-rich, intelligent, and advanced financial and investment tools.
DNSE’s pioneering steps in digital finance and securities
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Currently, DNSE maintains stable business growth and has witnessed a notable expansion in its customer base and market share in the derivatives securities sector. In the first quarter of 2025, DNSE achieved a 34% revenue increase and a 37% growth in margin lending compared to the same period in 2024. In the derivatives securities segment, DNSE ranks among the top 2 market share holders, with a 16.7% market share in Q1 2025.
With her extensive experience, solid expertise, and profound knowledge of the Vietnamese market, Ms. Nguyen Ngoc Linh, in her new role as CEO, is trusted by the DNSE Board of Directors to provide strategic contributions. These contributions are expected to help DNSE increase its market share, expand its business network, and make significant strides in the future, solidifying its position as a leading technology-driven securities company.
– 11:18 01/07/2025
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