Introducing Homie City Townhomes: Catering to the Dual Demand at the Heart of Pho Yen

Investors predict that this product line will continue to create a significant attraction in the Pho Yen real estate market, which is witnessing a wave of capital shifting to areas with practical value.

A New Phenomenon in the Pho Yen Real Estate Market

The real estate market is entering a new phase as capital tends to focus on products with practical value, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the top priorities for investors and home buyers. This is evident from the favorable absorption rate right from the first sales launch.

According to records from trading floors, the attraction of Homie City does not stem from a “virtual fever” but from the project’s close alignment with the market’s actual needs. The customers are mainly engineers, experts, and managers working in the large neighboring industrial parks, who prioritize long-term residence and convenient transportation for their daily commute.

A Pho Yen-based real estate leader shared: “In the context of unattractive interest rate and capital cost levels for speculation, products targeting actual home buyers like Homie City have a distinct advantage. The high natural absorption rate indicates the compatibility between the product and the local market’s realistic demands.”

He further analyzed that the “near-center, opposite-industrial-park” location is also a significant competitive advantage. The project is directly connected and opposite to Samsung Vietnam Thai Nguyen in the Yen Binh Industrial Park and is located near the administrative center, schools, and hospitals, forming a complete and sustainable living ecosystem.

What Drives the Rapid Progress of Newcomer TNG Land?

The continuous “sell-out” of Homie City through sales launches not only reflects the actual demand in Pho Yen but also testifies to TNG Land’s deployment capabilities, market sensitivity, and sustainable development mindset. TNG Land is a formidable newcomer to the real estate industry, despite its recent entry.

Although new to the field, TNG Land has a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in operating large-scale production chains, human resources management, and industrial park development. This experience gives TNG Land a unique advantage: understanding the actual housing needs of engineers, experts, and managers, the primary resident group within Pho Yen’s industrial ecosystem.

This is also the reason Homie City stands out in the market with its implementation progress and completion level. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure and community amenities, including parks, sports fields, squares, and internal roads.

The project is invested in modern and systematic planning.

New-Style Townhouses: A Model for Sustainable Cash Flow

According to the developer, in the next phase, Homie City will introduce a new line of townhouses located on the project’s main road and opposite the Samsung Vietnam Thai Nguyen Industrial Park. Investors consider this product line rare in the market, combining multiple values, including potential for price appreciation, multi-functional design, and commercial exploitation upon delivery.

Unlike traditional townhouses, which tend to be individually developed, lack uniformity, and mainly serve residential needs, the townhouses in Homie City are designed to meet dual needs: serving as a residence and accommodating commercial activities such as shops, representative offices, or accommodation models for experts and engineers working in the nearby industrial parks.

A significant advantage of this product line is its integration within an existing urban area with “all-in-one” infrastructure and amenities. This creates a distinct difference from standalone townhouses or those located in areas lacking systematic planning, thereby enhancing asset value and improving liquidity for investors.

Perspective image of townhouses at Homie City

The large customer base from the neighboring industrial parks, especially Samsung, also guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and shops, the multi-functional townhouse model within a ready-to-operate urban area is becoming the preferred choice for both homebuyers and investors looking to lease.

Considering the three critical criteria in real estate investment—real value, exploitation potential, and risk level—Homie City’s townhouse line scores high in all three aspects.

With its new-style townhouses, Homie City not only expands its product range but also has the potential to lead the investment wave towards areas with practical value. This value is derived from the flow of people and money and the vibrant urban lifestyle, rather than mere price appreciation expectations.

Homie City – The Vibrant City 365 Days a Year

Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province

Investor: TNG Land Joint Stock Company

Business Development Unit: Weland – https://weland.com.vn

Website: https://homiecity.com.vn/

Hotline: 0826 34 5566

Distributors: Golden Land Alliance – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.