Investors predict that this product line will continue to create a huge attraction in the Pho Yen real estate market, which is witnessing a wave of capital shifting to areas with practical value.
A New Phenomenon in the Pho Yen Real Estate Market
The real estate market is entering a new phase as capital tends to focus on products with practical value, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the priority investment choices for investors and home buyers. This is evident from the favorable absorption rate since the first sales launch.
According to real estate exchanges, the attraction of Homie City does not stem from a “speculative fever” but from the project’s close alignment with the market’s actual needs. The primary customer base consists of engineers, specialists, and managers working in the region’s large industrial parks, who prioritize long-term residence and convenient transportation for their daily commutes.
A Pho Yen-based real estate leader shared: “In the context of unattractive interest rate and capital cost environments for speculation, products targeting actual home buyers like Homie City hold a distinct advantage. The high natural absorption rate indicates a good match between the product and the local market’s realistic demands.”
This leader further analyzed that the “near-center, opposite the industrial park” location is also a significant competitive advantage. The project is directly connected and opposite Samsung Vietnam Thai Nguyen in the Yen Binh Industrial Park and is close to administrative, educational, and medical centers, forming a complete and sustainable living ecosystem.
What Drives the Rapid Rise of Newcomer TNG Land?
The consistent “sell-out” of Homie City across sales launches not only reflects the actual demand in Pho Yen but also testifies to TNG Land’s implementation capabilities, market sensitivity, and sustainable development mindset. TNG Land is a formidable newcomer to the real estate sector.
Although new to real estate, TNG Land has a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in operating large-scale production chains, human resource management, and industrial park development. This experience gives TNG Land a unique advantage: a deep understanding of the actual housing needs of engineers, specialists, and managers, the primary resident group within Pho Yen’s industrial ecosystem.
This understanding sets Homie City apart in the market regarding construction progress and completion. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure and community amenities, including parks, sports facilities, squares, and internal roads…
The project boasts a modern and well-planned design.
New-Style Townhouses: A Model for Sustainable Cash Flow
According to the developer, in the next phase, Homie City will introduce a new line of townhouses located on the project’s main road and opposite Samsung Vietnam Thai Nguyen. In the investors’ view, this product line is rare in the market, combining multiple values, including potential for price appreciation, multi-functionality, and immediate commercial exploitation upon delivery.
Unlike traditional townhouses, which tend to be individually developed, lacking uniformity, and mainly serving residential needs, the townhouses in Homie City are designed to cater to dual needs: serving as residences and accommodating commercial activities such as shops, representative offices, or accommodation models for specialists and engineers working in the nearby industrial parks.
A significant advantage of this product line is its integration into an existing urban area with “all-in-one” infrastructure and amenities. This creates a distinct difference from standalone townhouses or those located in areas lacking proper planning, thereby enhancing asset value and improving liquidity for investors.
Artist’s impression of townhouses at Homie City
The large customer base from the neighboring industrial parks, especially Samsung, also guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and shops, the multi-functional townhouse model within a ready-to-operate urban area is becoming the preferred choice for both homebuyers and rental investors.
Considering the three critical criteria in real estate investment—real value, exploitation potential, and risk level—Homie City’s townhouse line scores high on all three fronts.
With its new-style townhouses, Homie City not only expands its product portfolio but also has the potential to lead the investment wave towards areas with practical value. This value is derived from the presence of people, cash flow, and the vibrancy of an operating urban area, rather than solely relying on expected price increases.
Homie City – The Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Investor: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website:Â https://homiecity.com.vn/
Hotline: 0826 34 5566
Distributors: Golden Land Alliance – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
