“Luscious Luc Ngan Lychees: 54 Tons Sold in a 6-Hour Live Stream Frenzy, Impressing the Vice Chairman of Bac Giang with 3 Magic Words: ‘US Standard Approved'”

On a late June morning, as the sun gently shone through the leaves, Chay village in Phi Dien commune, Luc Ngan district, the famous lychee-growing region of Bac Giang province, was bustling with unusual excitement. It wasn’t the peak harvest season, but a very special event was taking place: the “Happy Orders” livestream as part of the “Chill Ve Tuoi Tho” campaign.

Special “sellers”

Instead of traders or local people, this time, the “sellers” were a group of famous content creators: Ngoc Kem, Ut Lanh, Hung Bi, Masterchef Hai, Iliketravel, and Anh Tay Oi. They didn’t stand behind computer screens but amidst the vibrant red lychee gardens, where each lychee, meeting the strict Global G.A.P international standards for clean agricultural produce, was ready for export.

“In a bunch of ten, all ten are perfect, evenly ripe, and not a single worm-eaten one,” TikToker Ut Lanh excitedly shared. “This bunch was randomly picked, but the lychees are evenly ripe and beautiful, and I feel confident about their quality.”

In Phi Dien commune (Luc Ngan district), each lychee is carefully grown following a clean farming process, with strict control over pesticide residues, and the planting area is certified for export. The Global G.A.P certification is not only a guarantee of quality but also a commitment to health and the environment from the farmers of Bac Giang.

Speaking to Dan Viet newspaper, Mr. Pham Van Thinh, Vice Chairman of Bac Giang Provincial People’s Committee, shared: “We always ponder: How can we enable lychee farmers to not only excel in production but also become good sellers? How can we ensure that lychees are not only delicious but also become a cultural symbol, conveying their story to global consumers?”

He emphasized that the “Luc Ngan Lychee Week – Proud of Vietnamese Agriculture” (held from June 27 to July 3) and the livestreams from the gardens are innovative steps to help locals access e-commerce and build the brand of Vietnamese agricultural products.

“Every view, every share, and every order placed is a great encouragement to Bac Giang farmers and a motivation for us to continue innovating and developing a modern, green, and sustainable agriculture.”

54 tons of Luc Ngan lychees meeting Global Gap export standards sold out after a 6-hour livestream

After just a few hours of broadcasting, the entire livestream group had sold 54 tons of lychees, a figure that not only surprised the local authorities but also brought happiness to hundreds of farming households in the harvest season.

But what’s even more special is that with each order placed, a portion of the revenue will be contributed by the content creators to the “Chill Ve Tuoi Tho” fund. This fund accumulates small acts of kindness to bring about significant changes: a free meal for underprivileged students through the “WeTreo” program, a book sent to a library in a remote area, or a classroom decorated to inspire dreams.

Ms. Hoa (67 years old, Hanoi), a customer who bought two boxes of Luc Ngan lychees during the livestream, shared her feelings:

“I bought the lychees out of curiosity about TikTok selling agricultural products, but when I learned that they met Global G.A.P standards and that part of the proceeds would go to children in need, I felt that my purchase had become truly meaningful. The lychees are not only clean but also make me feel that I’m doing something good.”

A campaign that’s about more than just selling

“Happy Orders” is not just a commercial livestream. It’s a harmony of hearts that believe that buying an item is an act of sending love and nurturing a complete childhood.

The campaign is organized by Social Impact, WeChoice, Hat Vung Fund, Thien Nhan Fund, in collaboration with the People’s Committee and Department of Industry and Trade of Bac Giang Province, TikTok Vietnam, and many domestic businesses and logistics units. The primary goal is not just to consume agricultural products but to improve the quality of life for 80,000 children and adolescents across the country, starting in Bac Giang.

“We call each order a ‘Happy Order’ because it’s not just an item being delivered but an act of kindness being conveyed. The recipient is happy, the farmer is delighted, and the buyer feels they are doing something wonderful”, shared a member of the Social Impact group.

Proud of Vietnamese agriculture – spreading kindness

Luc Ngan lychees are not just a specialty but also a symbol of pride for Vietnamese agriculture – clean, delicious, and internationally recognized. And through this campaign, these lychees not only appeal to the taste buds but also touch the hearts of consumers.

The 5kg boxes of lychees, priced at just 85,000 VND each, freshly picked and delivered within 24 hours, have become exquisite “packages of love.” In each lychee, one can taste not only the flavor of summer but also the story of the farmers, the content creators, and thousands of customers who unite for a better future for Vietnamese children.

We believe that when the community joins hands, these good deeds will not be limited to a single campaign but will spread like childhood memories, small and simple yet enduring.