Sunshine Group Livestream: Bid for Apartments on July 1st with a Starting Price of Just 50% Market Value

Buy your dream home at your price with starting bids as low as 50% of the market value

As technology reshapes the real estate market, Sunshine Group takes a pioneering role by introducing NobleGo – an innovative livestream property bidding program in Vietnam. This feature allows buyers to participate in livestreams, place bids in real-time, and finalize luxury real estate transactions on the Noble App – an AI-powered platform for premium property information and transactions developed by the Group.

The livestream will air every Tuesday and Friday at 3 PM, with the first episode airing on July 1, 2025, on Noble App (NobleGo). This is also the first real estate livestream to be broadcast on Vietnam’s National Television, along with the broadcaster’s digital platforms: On InfoTV – a dedicated channel for Economics, Finance, and Investment, available on VTVcab, SCTV, Viettel TV – TV360, MyTV, and the VTVTimes social media platform.

With starting bids at just 50% of the market price, NobleGo presents a rare opportunity for buyers to own their dream homes at reasonable prices, possibly even better than expected.

Each NobleGo livestream includes three rounds of sealed bidding, where the highest and fastest bidder in the final round becomes the apartment owner, ensuring absolute transparency and fairness. No longer constrained by fixed prices, customers can proactively propose a price that suits their budget and expectations. Notably, the AI-integrated Noble App will analyze market data, suggest reasonable prices, and support buyers in making quick and accurate decisions within the time limit.

First project to go live on July 1: Sunshine Green Iconic luxury apartments with a starting bid of 4 billion VND

The first two bidding sessions on NobleGo will introduce two luxury apartments in the Sunshine Green Iconic project – a pioneer Green and Smart apartment complex in East Hanoi, comprising four 15-story buildings and two basements.

The project was completed and officially handed over at the end of 2024.

Located in the heart of Long Bien district, the project boasts a rare location within the planned Hanoi Software Park, just a 10-minute drive from the Old Quarter. Notably, the project’s connectivity and potential for price appreciation are expected to soar with the upcoming Tran Hung Dao super bridge, which is set to begin construction on August 19.

The Sunshine Green Iconic apartment will be livestreamed on NobleGo at 3 PM on July 1 and July 4, with a starting bid expected to be 50% lower than the market price.

The first product to go live on July 1 is an 11th-floor apartment in Tower A, with a size of nearly 75 square meters. It features a modern design with two spacious bedrooms, optimized natural lighting, and a breathtaking view of the project’s core landscape and the lush Phuc Dong Park. With a starting bid of 4 billion VND, it is only 50% of the market price.

The duplex apartment with an area of over 155 square meters will be livestreamed on NobleGo in the afternoon of July 4.

The second session features a limited-edition duplex apartment, one of the most valuable products in the project, on July 4. This apartment has an area of over 155 square meters, with three bedrooms, designed in a modern and smart style, maximizing natural light and air.

Notably, these apartments come with fully-fitted interiors from leading brands such as Hafele, Kohler, and Cast, integrated with Smart Home solutions and the Smart Living ecosystem, providing a convenient, safe, and modern living experience.

Sunshine-branded residential projects have long made their mark in the market with superior quality, architecture as beautiful as the concept designs, and attention to detail in every interior element. Maintaining these values, Sunshine Green Iconic is considered the focal point of the real estate market in East Hanoi, offering not only an ideal living environment but also a valuable investment with sustainable growth potential over time.

Sunshine Green Iconic has a low density of only 10-14 apartments per floor, four elevators per building, and a diverse range of internal utilities such as cascading waterfalls, tropical gardens, gyms, spas, saunas, meditation gardens, and tea-enjoying gardens.

It is worth noting that the properties offered on NobleGo are existing assets (with complete legal documentation, currently on sale, under construction, or already completed and operational), with a total collection value of over 10 billion USD, which will be updated and “go live” in periodic livestreams.

Throughout each livestream, customers not only have the opportunity to bid for the main property but also gain access to a limited list of products with special discounts, making the dream of owning luxury real estate at optimized costs a reality. Notably, with every successful transaction, Sunshine Group will contribute 500 million VND to accompany Vietnam Television’s charity programs and activities. This contribution will be used transparently and effectively to support housing construction for the underprivileged, care for children with special circumstances, and implement practical community programs in education and healthcare.

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Guidance on participating in bidding on NobleGo

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