Investors predict that this product line will continue to create a huge attraction in the Pho Yen real estate market, which is witnessing a wave of capital shifting to areas with real utility value.
A New Phenomenon in the Pho Yen Real Estate Market
The real estate market is entering a new phase as capital tends to focus on products with practical utility, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the priority investment choices for investors and home buyers. This is evident from the favorable absorption rate since the first sales launch.
According to real estate exchanges, the attraction of Homie City does not stem from a “speculative fever” but from the project’s alignment with the market’s actual demands. The primary customer base consists of engineers, experts, and managers working in the region’s large industrial parks, prioritizing long-term residence and convenient transportation.
A Pho Yen-based real estate leader shared: “In the context of unattractive interest rate and capital cost levels for speculation, products targeting actual homebuyers like Homie City hold a distinct advantage. The high natural absorption rate indicates the project’s suitability regarding local market demands.”
This leader further analyzed that the “near-center, opposite-industrial-park” location is also a significant competitive advantage. The project is directly connected and opposite to Samsung Vietnam Thai Nguyen in the Yen Binh Industrial Park and is close to administrative, educational, and medical centers, forming a complete and sustainable living ecosystem.
What Propels the Rapid Rise of Newcomer TNG Land?
The consistent “sell-out” phases of Homie City not only reflect the actual demand in Pho Yen but also testify to TNG Land’s deployment capabilities, market sensitivity, and sustainable development mindset. TNG Land is a formidable newcomer to the real estate sector.
Although new to the industry, TNG Land boasts a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in large-scale production chain management, human resource administration, and industrial park development. This experience gives TNG Land a unique advantage: understanding the actual housing needs of engineers, experts, and managers, the primary resident group within Pho Yen’s industrial ecosystem.
This distinction is evident in the market as Homie City stands out with its implementation progress and physical completion. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure and community amenities, including parks, sports facilities, squares, and internal roads.
The project is master-planned with a modern and well-organized design.
New-Style Townhouses: A Model for Sustainable Cash Flow
According to the developer, Homie City will introduce a new line of townhouses to the market in the next phase. Located on the project’s main road and opposite the Samsung Vietnam Thai Nguyen Industrial Park, these townhouses are considered a rare offering in the market, combining multiple values: potential for price appreciation, multi-functional design, and immediate commercial exploitation upon delivery.
Unlike traditional townhouses, which tend to be individually developed, lack uniformity, and mainly serve residential needs, Homie City’s townhouses are designed to cater to dual purposes: residential and commercial. They can be used as homes, offices, representative offices, or accommodation models for experts and engineers working in the nearby industrial parks.
A significant advantage of this product line is its integration within an existing urban area with an “all-in-one” infrastructure system. This creates a distinct difference from standalone townhouses or those located in unplanned areas, enhancing asset value and improving liquidity for investors.
Perspective image of townhouses at Homie City
The large customer base from the neighboring industrial parks, especially Samsung, guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and stores, the multi-functional townhouse model within a ready-to-operate urban area is becoming the preferred choice for both homebuyers and rental investors.
Considering the three critical criteria in real estate investment—real value, exploitation potential, and risk level—Homie City’s townhouse line scores high in all three aspects.
With this new-style townhouse offering, Homie City not only expands its product portfolio but also has the potential to lead the investment wave toward areas with practical utility value. This value is derived from the presence of people, cash flow, and the vibrant urban lifestyle, rather than mere price appreciation expectations.
Homie City – The Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Developer: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website: https://homiecity.com.vn/
Hotline: 0826 34 5566
Distributors: Golden Land – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
