Investors predict that this product line will continue to create a huge attraction in the Pho Yen real estate market, which is witnessing a wave of capital shifting to areas with practical value.
A New Phenomenon in the Pho Yen Real Estate Market
The real estate market is entering a new phase as capital tends to focus on products with practical value, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the priority investment choices for both investors and home buyers. This is evident from the favorable absorption rate since the first sales launch.
According to real estate exchanges, the attraction of Homie City does not stem from a “speculative fever” but from the project’s close alignment with the actual market demands. The primary customer base comprises engineers, experts, and managers working in the large neighboring industrial parks, who seek long-term residence with a convenient location for daily commutes.
A Pho Yen-based real estate leader shared: “In the context of unattractive interest rate and capital cost environments for speculation, products targeting actual home buyers like Homie City hold a distinct advantage. The high natural absorption rate indicates the project’s suitability concerning local market demands.”
The executive further analyzed that the “near-center, opposite-industrial-park” location is also a significant competitive advantage. The project enjoys direct access, facing the Samsung Vietnam Thai Nguyen factory in Yen Binh Industrial Park, and is conveniently located near administrative, educational, and healthcare centers, forming a complete and sustainable living ecosystem.
What Propels the Rapid Rise of Newcomer TNG Land?
The consistent “sell-out” phases of Homie City not only reflect the actual demand in Pho Yen but also testify to TNG Land’s deployment capabilities, market sensitivity, and sustainable development mindset. TNG Land is a formidable newcomer to the real estate industry.
Although new to the real estate sector, TNG Land boasts a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in operating large-scale production chains, human resource management, and industrial park development. This experience gives TNG Land a unique advantage: a profound understanding of the actual housing needs of engineers, experts, and managers, who form the core resident group in Pho Yen’s industrial ecosystem.
This understanding sets Homie City apart in the market concerning construction progress and completion levels. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure, including community amenities such as parks, sports facilities, squares, and internal roads…
The project boasts modern and well-planned infrastructure development.
New-Style Townhouses: A Model for Sustainable Cash Flow
According to the developer, in the next phase, Homie City will introduce a new line of townhouses located on the project’s main road and opposite the Samsung Vietnam Thai Nguyen Industrial Park. Investors consider this product line rare in the market, combining multiple values, including potential for price appreciation, multi-functional design, and immediate commercial exploitation upon delivery.
Unlike traditional townhouses, which tend to be individually developed, lack uniformity, and primarily serve residential needs, the townhouses in Homie City are designed to cater to dual needs: serving as both residences and commercial spaces such as shops, representative offices, or accommodation models for experts and engineers working in the nearby industrial parks.
A significant advantage of this product line is its integration within an existing urban area, boasting an “all-in-one” infrastructure of amenities. This sets it apart from standalone townhouses or those located in areas lacking well-planned infrastructure, thereby enhancing asset value and improving liquidity for investors.
Artist’s impression of townhouses in Homie City
The large customer base from the neighboring industrial parks, especially the Samsung Industrial Park, guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and shops, the multi-functional townhouse model within a ready-to-operate urban area is becoming the preferred choice for both homebuyers and investors seeking rental opportunities.
Considering the three critical criteria in real estate investment—actual value, exploitation potential, and risk level—Homie City’s townhouse line scores high on all fronts.
With this new-style townhouse offering, Homie City not only expands its product portfolio but also has the potential to lead the investment wave towards areas with practical value. This value is derived from the presence of people, cash flow, and the vibrant urban lifestyle, rather than mere price appreciation expectations.
Homie City – The Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Developer: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website: https://homiecity.com.vn/
Hotline: 0826 34 5566
Distributors: Golden Land Alliance – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
