Investors predict that this product line will continue to be a significant attraction in the Pho Yen real estate market, which is witnessing a shift in capital flow towards areas with practical value.
A New Phenomenon in the Pho Yen Real Estate Market
The real estate market is entering a new phase as capital tends to concentrate on products with practical value, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the priority investment choices for investors and homebuyers. This is evident from the favorable absorption rate right from the first sales launch.
According to real estate exchanges, the attraction of Homie City does not stem from a “virtual frenzy” but from the project’s close alignment with the market’s actual demands. The primary customer base comprises engineers, experts, and managers working in the region’s large industrial parks, prioritizing long-term residence and convenient transportation for daily commutes.
A Pho Yen-based real estate executive shared: “In the context of unattractive interest rate and capital cost levels for speculation, products targeting actual homebuyers like Homie City hold a distinct advantage. The high natural absorption rate indicates the project’s suitability concerning local market demands.”
The executive further analyzed that the “near-center, opposite-industrial-park” location is also a significant competitive advantage. The project is directly connected and opposite to Samsung Vietnam Thai Nguyen in the Yen Binh Industrial Park and is close to administrative, educational, and medical centers, forming a complete and sustainable living ecosystem.
What Drives the Rapid Rise of Newcomer TNG Land?
The consistent “sell-out” phases of Homie City not only reflect the actual demand in Pho Yen but also testify to TNG Land’s deployment capabilities, market sensitivity, and sustainable development mindset. This newcomer demonstrates substantial potential.
Although new to the real estate industry, TNG Land boasts a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in operating large-scale production chains, human resources management, and industrial park development. This experience gives TNG Land a unique advantage: understanding the actual housing needs of engineers, experts, and managers, the primary resident group within Pho Yen’s industrial ecosystem.
This understanding sets Homie City apart in the market concerning construction progress and completion. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure and community amenities, including parks, sports facilities, squares, and internal roads.
The project boasts a modern and well-planned design.
New-Style Townhouses: A Model for Sustainable Cash Flow
According to the developer, Homie City will introduce a new line of townhouses to the market in the next phase. These properties are located along the project’s main road and opposite the Samsung Vietnam Thai Nguyen Industrial Park. In the investors’ view, this product line is rare in the market, combining multiple values, including potential for price appreciation, multi-functional design, and immediate commercial exploitation upon delivery.
Unlike traditional townhouses, which tend to be individually developed and primarily serve residential needs, Homie City’s townhouses are designed to meet dual needs: accommodation and commercial activities such as shops, representative offices, or accommodation models for experts and engineers working in the neighboring industrial parks.
A significant advantage of this product line is its integration into an existing urban area with an “all-in-one” infrastructure. This creates a distinct difference from standalone townhouses or those located in unplanned areas, enhancing asset value and increasing liquidity for investors.
Artist’s impression of townhouses at Homie City
The large customer base from the neighboring industrial parks, especially Samsung, guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and shops, the multi-functional townhouse model within a ready-to-operate urban area is becoming the preferred choice for both homebuyers and investors seeking rental opportunities.
Considering the three critical criteria in real estate investment—actual value, exploitation potential, and risk level—Homie City’s townhouse line scores high on all fronts.
With this new-style townhouse offering, Homie City not only expands its product range but also has the potential to lead the investment wave towards areas with practical value. This value is derived from the flow of people and money and the vibrant urban lifestyle, rather than mere price appreciation expectations.
Homie City – The Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Developer: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website:Â https://homiecity.com.vn/
Hotline: 0826 34 5566
Distributors: Golden Land Alliance – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
