Investors predict that this product line will continue to create a huge attraction in the Pho Yen real estate market, which is witnessing a wave of capital shifting to areas with practical value.
A New Phenomenon in the Pho Yen Real Estate Market
The real estate market is entering a new phase as capital tends to focus on products with practical value, clear legal status, and stable cash flow potential. In Thai Nguyen, one of the fastest-industrializing provinces in Northern Vietnam, Pho Yen is emerging as a new bright spot in the market due to the wave of industrial park development and urban infrastructure. In this landscape, Homie City is among the priority investment choices for investors and home buyers. This is evident from the favorable absorption rate right from the first sales launch.
According to records from real estate exchanges, the attraction of Homie City does not stem from a “speculative fever” but from the project’s close alignment with the actual market demands. The primary target audience comprises engineers, experts, and managers working in the large neighboring industrial parks, who seek long-term residence and prioritize convenient transportation for their daily commutes.
A Pho Yen-based real estate exchange leader shared: “In the context of unattractive interest rate and capital cost levels for speculation, products targeting actual home buyers like Homie City hold a distinct advantage. The high natural absorption rate indicates the compatibility between the product and the local market demands.”
This leader further analyzed that the “near-center, opposite-industrial-park” location is also a significant competitive advantage. The project is directly connected and opposite to Samsung Vietnam Thai Nguyen in the Yen Binh Industrial Park and is located near the administrative center, schools, and hospitals, forming a complete and sustainable living ecosystem.
What Drives the Rapid Rise of Newcomer TNG Land?
The consistent “sell-out” of Homie City across sales launches not only reflects the actual demand in Pho Yen but also testifies to the implementation capabilities, market sensitivity, and sustainable development mindset of TNG Land, a formidable newcomer.
Although new to the real estate industry, TNG Land boasts a solid foundation as a subsidiary of TNG, one of Vietnam’s leading textile and garment companies, with over 45 years of experience in operating large-scale production chains, human resource management, and industrial park development. This experience gives TNG Land a unique advantage: a profound understanding of the actual housing needs of engineers, experts, managers, and the primary resident group within the industrial ecosystem of Pho Yen.
This is the reason why Homie City stands out in the market with its construction progress and level of completion. While many projects in the same segment remain on paper or lack clear infrastructure, Homie City is steadily completing its internal infrastructure and community amenities, including parks, sports fields, squares, and internal roads.
The project is invested in modern and systematic planning.
New-Style Townhouses: A Model for Sustainable Cash Flow
According to the developer, in the next phase, Homie City will introduce a new line of townhouses located on the project’s main road and opposite the Samsung Vietnam Thai Nguyen Industrial Park. In the investors’ assessment, this product line is rare in the market, combining multiple values, including potential for price appreciation, multi-functional design, and commercial exploitation upon delivery.
Unlike traditional townhouses, which tend to be developed piecemeal, lack uniformity, and mainly serve residential needs, the townhouses in Homie City are designed to meet dual needs: serving as both a residence and a venue for commercial activities such as shops, representative offices, or accommodation models for experts and engineers working in the nearby industrial parks.
A significant advantage of this product line is its integration into an existing urban area with “all-in-one” infrastructure and amenities. This creates a distinct difference from single-detached houses or those located in areas without systematic planning, thereby enhancing asset value and increasing liquidity for investors.
Perspective image of townhouses at Homie City
The large customer base from the neighboring industrial parks, especially the Samsung Industrial Park, also guarantees stable cash flow potential. With the increasing demand for accommodation, offices, and shops, the multi-functional townhouse model within a ready-to-operate urban area is becoming the optimal choice for both homebuyers and investors looking to lease.
Considering the three critical criteria in real estate investment—actual value, exploitation potential, and risk level—the townhouse line in Homie City scores high in all three aspects.
With its new-style townhouses, Homie City not only expands its product portfolio but also has the potential to lead the investment wave towards areas with practical value, where value is derived from people, cash flow, and the vibrant urban lifestyle, rather than mere price appreciation expectations.
Homie City – The Vibrant City 365 Days a Year
Location: Opposite Samsung Electronics Vietnam Complex, Pho Yen City, Thai Nguyen Province
Investor: TNG Land Joint Stock Company
Business Development Unit: Weland – https://weland.com.vn
Website:Â https://homiecity.com.vn/
Hotline: 0826 34 5566
Distributors: Golden Land Alliance – BigStarLand, Vuong Phat, Imperland, MainLand, An Phuc, Trung Thuc Land, Kinh Bac, Nhan Doi, Hop Nhat.
