On June 28, 2025, an enthusiastic and inspiring kick-off event for The Legend Danang project was held at the Novotel Danang Hotel. It was more than just a launch ceremony; it was a ritual celebrating cultural values, connecting the past with the present, and asserting a declaration to create a new urban future for the city of Danang.
During the event, the narrative “City and its Icons” took the attendees on a journey from iconic global landmarks such as Marina Bay Sands (Singapore), The Shard (London), and One57 (New York) to the Dragon Bridge, a source of pride and identification for Danang. From this inspiration, the story naturally led to the introduction of The Legend Danang – the “second dragon” beside the Han River – officially proclaimed as a new living symbol, embodying the spirit of resonance and shaping the city’s contemporary identity.
The Legend Danang will be the “second dragon” beside the Han River.
The opening moment of the program reached its climax when the stage lighting effects exploded, depicting Danang’s development journey: from a young city by the river to an iconic symbol of integration alongside its bridges. And right at the spot where the Dragon Bridge had made its mark on the city map – a new icon was established: The Legend Danang – carrying the aspiration to reach new heights and define its identity alongside the sacred symbol.
Alongside the project image announcement, the event also witnessed the signing ceremony between ROX Signature and 16 strategic distributors – experienced partners in distributing luxury projects. Notably, three major banks, MSB, MB Bank, and Vietcombank, officially became the project’s financial sponsors. The presence of these reputable brands testifies to the robust potential and outstanding appeal of The Legend Danang from its very inception.
Immediately following this, ROX Signature introduced the project in detail: The Legend Danang occupies a unique location at the foot of the Dragon Bridge – a symbol that has become a source of pride for Danang’s citizens. The project boasts multidimensional views of the Han River, My Khe Beach, and the city center. Each apartment is designed as a living art gallery, blending natural light, subtle lines, and premium materials. The Legend Danang is operated according to international five-star standards, offering a distinctive living experience that emphasizes personalization and a sophisticated lifestyle.
The Legend Danang boasts multidimensional views of the Han River, My Khe Beach, and the city center.
The highlight of the event was the announcement of impressive business policies exclusively for the project’s launch phase, including early booking discounts, flexible financial support, and total reward values for customers who make payments in the first phase. These policies immediately created a buzz among the distribution community – over 500 business warriors present at the event were energized and ready to embark on the journey of market conquest alongside the project.
ROX Signature and its partners united in their commitment to making the project the future focal point of prosperity.
The Legend Danang is not only ROX Signature’s pioneering project in Danang but also a declaration of their journey to create signature structures, blending heritage, contemporary architecture, and international living standards. From the heart of the Han River, a new chapter in the city’s history is being written – where symbols are awakened to unveil new legendary values.
ROX Signature is a premium real estate brand under ROX Group, pioneering the creation of unique living spaces with refined architecture, peak service experiences, and sustainable investment value.
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