On June 28, 2025, an exciting and inspiring kick-off event for The Legend Danang project was held at the Novotel Danang Hotel. It was more than just a launch ceremony; it was a celebration of cultural values, connecting the past with the present and envisioning a new urban future for the city of Danang.
The event narrated a story of “The City and its Icons,” taking the audience on a journey from global iconic landmarks such as Marina Bay Sands (Singapore), The Shard (London), and One57 (New York) to the Dragon Bridge, a source of pride for Danang. This narrative naturally led to the introduction of The Legend Danang as the “second dragon” beside the Han River, officially christened as a new living symbol, resonating with the contemporary urban spirit.
The Legend Danang, the “second dragon” beside the Han River.
The opening moment of the event reached its climax with a burst of stage lighting effects, portraying Danang’s development journey: from a young riverside city to an iconic, integrated metropolis. At the very spot where the Dragon Bridge left its mark on the city map, a new symbol emerged: The Legend Danang, embodying the aspiration to reach new heights and establish a sacred identity alongside the iconic bridge.
Alongside the project unveiling, the event witnessed the signing ceremony between ROX Signature and 16 strategic distributors, experienced in the distribution of premium projects. Notably, three major banks, MSB, MB Bank, and Vietcombank, became the project’s financial sponsors. The presence of these reputable brands underscores the robust potential and immediate appeal of The Legend Danang from its inception.
Subsequently, ROX Signature presented a detailed introduction to the project. Uniquely positioned at the foot of the iconic Dragon Bridge, a source of pride for Danang’s residents, The Legend Danang offers multidimensional views of the Han River, My Khe Beach, and the city center. Each apartment is designed as a living art gallery, blending natural light, refined aesthetics, and premium materials. Operated to international five-star standards, The Legend Danang delivers a distinctive living experience, emphasizing personalization and an elite lifestyle.
The Legend Danang boasts multidimensional views of the Han River, My Khe Beach, and the city center.
The highlight of the event was the announcement of impressive business policies exclusively for the project’s launch phase, including early booking discounts, flexible financial support, and a total prize value for customers during the first phase of the project’s introduction. These policies immediately created a buzz among the distribution community, with over 500 sales warriors present at the event, ready to embark on the journey of market conquest alongside The Legend Danang.
ROX Signature and partners unite in their commitment to making The Legend Danang a future prosperity landmark.
The Legend Danang is not just ROX Signature’s pioneering project in Danang but also a declaration of their journey to create signature projects, blending heritage, contemporary architecture, and international living standards. From the heart of the Han River, a new chapter in the city’s history is being penned, where symbols are awakened to unveil new legendary values.
ROX Signature, a premium real estate brand under ROX Group, is at the forefront of crafting unique living spaces with refined architecture, peak service experiences, and sustainable investment value.
The Legend Danang: A Journey to Continue the Legacy
The Legend Danang, an ambitious project by ROX Signature, has officially launched with a kick-off event on June 28th. With the theme “Awakening Heritage, Unveiling Legends,” the event united over 500 passionate business warriors and marked collaborations with 16 prominent distribution agencies and 3 major banks.
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