On June 28, 2025, an enthusiastic and inspiring kick-off event for The Legend Danang project was held at the Novotel Danang Hotel. It was more than just a launch ceremony; it was a ritual celebrating cultural values, connecting the past with the present, and asserting a new urban future for the city of Danang.
The event narrated a story of “The City and its Icons,” guiding attendees on a journey from global iconic landmarks such as Marina Bay Sands (Singapore), The Shard (London), and One57 (New York) to the Dragon Bridge, a source of pride for Danang. From this inspiration, the narrative naturally led to the introduction of The Legend Danang – the “second dragon” beside the Han River – officially proclaimed as a new living symbol, resonating with and shaping the city’s contemporary identity.
The Legend Danang – the “second dragon” beside the Han River.
The opening moment of the program reached a climax when the stage lighting effects exploded, depicting Danang’s development journey: from a young riverside city to an iconic, integrated metropolis. And right at the spot where the Dragon Bridge had left its mark on the city map – a new symbol was established: The Legend Danang – embodying the aspiration to reach new heights and define its identity alongside the sacred symbol.
Alongside the project introduction, the event witnessed the signing ceremony between ROX Signature and 16 strategic distributors – experienced partners in distributing luxury projects. Notably, three major banks, MSB, MB Bank, and Vietcombank, officially became the project’s financial sponsors. The presence of these reputable brands testifies to the robust potential and outstanding appeal of The Legend Danang from its inception.
Immediately after, ROX Signature presented detailed information about the product: The Legend Danang occupies a unique location at the foot of the Dragon Bridge – a symbol of Danang’s pride. The project boasts multidimensional views of the Han River, My Khe Beach, and the city center panorama. Each apartment is designed as a living art gallery, blending natural light, subtle lines, and premium materials. The Legend Danang is operated according to international five-star standards, offering a distinctive living experience that emphasizes personalization and an elite lifestyle.
The Legend Danang boasts multidimensional views of the Han River, My Khe Beach, and the city center panorama.
The highlight of the event was the announcement of impressive business policies exclusively for the project’s launch phase, including early booking discounts, flexible financial support, and total reward values for customers making payments in the first phase. These policies immediately created a buzz among the distribution community – over 500 sales warriors present at the event were energized and ready to embark on the market conquest alongside the project.
ROX Signature and partners unite in their commitment to making the project the future prosperity focal point.
The Legend Danang is not only ROX Signature’s pioneering product in Danang but also a declaration of their journey to create signature projects, blending heritage, contemporary architecture, and international living standards. From the Han River’s heart, a new chapter in the city’s history is being penned – where symbols are awakened to unveil new legendary values.
ROX Signature is a premium real estate brand under ROX Group, pioneering in crafting unique living spaces with refined architecture, peak service experiences, and sustainable investment value.
