From VPBank Diamond to VPBank Private – A Quest for the Pinnacle of Excellence

The rise of the ultra-wealthy has brought about the birth of VPBank Private, comprehensively meeting the specific financial needs and stringent expectations of a refined living ecosystem, where the bank not only manages assets but also accompanies customers on a journey of creating and preserving long-term value.

From VPBank Diamond to VPBank Private: A Transition That Demonstrates Understanding

Introduced in 2018, VPBank Diamond quickly established its position in the priority banking segment with superior financial services exclusively for customers with strong financial capabilities. The success of VPBank Diamond not only enhanced the experience of banking services but also paved the way for the expansion of VPBank’s premium service ecosystem.

In recent years, the global financial market has witnessed a noticeable shift in asset flow from traditional centers in Europe to dynamic countries in Asia. According to Henley & Partners, during the period of 2013–2023, the number of millionaires in countries such as the UK, France, Germany, Italy, and Russia grew slowly or even declined. In contrast, China, India, the UAE, Singapore, and especially Vietnam recorded impressive growth rates, ranging from one-and-a-half to double within a decade.

The significant increase in Vietnam’s ultra-wealthy population not only poses higher demands on banking services but also presents opportunities to introduce highly personalized financial solutions, long-term asset management orientations, and succession planning for the next generation. VPBank Private was established as a strategic response, marking a new step in serving premium customers. It is also the highest segment in VPBank’s retail banking ecosystem, exclusively designed for customers with substantial assets, offering comprehensive financial and non-financial privileges befitting Vietnam’s elite.

Strategy to Elevate Customer Service

VPBank’s segmentation strategy goes beyond merely categorizing customers based on asset value. It focuses on constructing a comprehensive and sustainable development journey, where each financial milestone of the customer is cared for and elevated accordingly. VPBank Private completes the bank’s customer segmentation system.

While VPBank Diamond offers customers priority privileges, specialized care services, and superior convenience, VPBank Private is the destination for those seeking sustainable values: effective asset management, along with the protection, development, and succession of living values for the next generation and the community. These segments are not separate but interconnected, operated by a consistent service philosophy: continuous enhancement, personalization, and inspiration.

VPBank Private – Exclusive Financial Services for the Elite

To create exceptional experiences for the elite, VPBank Private builds its financial services and products based on three core values: Specialized Solutions, Efficient Transactions, and Elite Privileges.

In addition to traditional banking services such as VPBank Private accounts with unlimited and customizable transfer limits, free premium account numbers worth up to 100 million VND, and preferential savings interest rates of 0.3%/year…

VPBank Private focuses on developing financial solutions tailored to the elite’s specific needs, including wealth management and enhancement, in-depth consulting in inheritance, taxation, and overseas study, providing VIP real estate loan packages, foreign exchange solutions for individuals and businesses, and optimal profitability solutions like the Super Profitability tool for payment accounts with yields up to 3.5%/year, and the Super Prosperity deposit certificate with flexibility, safety, and tax exemption…

Going beyond enhancing the financial experience, VPBank Private is committed to setting new standards for Private Banking services through a range of elite privileges, delivering refined living experiences to VPBank’s most premium customers. Notable privileges include access to airport lounges in 21 leading Vietnamese airports, the “Upper-class Flavor” program with exclusive benefits in 5-star cuisine, resorts, and healthcare, a series of premium gift privileges, and Private events in collaboration with global luxury brands – covering diverse themes from art exhibitions, fashion, and lifestyle… held regularly every month. Each privilege is not just a preferential right but a testament to VPBank’s profound understanding and long-term commitment to accompanying customers on their journey of refined living.

VPBank Private partners with Baccarat, a premium French crystal brand, to host an exclusive event for VPBank Private members on “Mother’s Day”

Accompanying Customers on the Journey to Prosperity

The launch of VPBank Private not only marks a new step in the strategy for serving premium customers but also demonstrates VPBank’s capability in perfecting a comprehensive financial ecosystem. In a highly competitive market, where customers demand not just “better services” but “services tailored for me,” VPBank is taking a pioneering role in premium banking – a strategy not aimed at the majority but one that can “touch the hearts” of those seeking long-term companionship and a securely planned future.

VPBank Private accompanies customers on the journey to lasting prosperity

Designed exclusively for the elite, VPBank Private combines a team of top financial advisors with a modern technological platform, offering comprehensive asset management solutions with a long-term vision. More than just a financial service, VPBank Private is a statement of a leading mindset: accompanying customers in building a timeless legacy, towards a sustainable future where prosperity is not only accumulated but also preserved and passed down through generations.