Social Commerce: A New Avenue for Micro-Businesses and SMEs

The talk show series, “Elevating Vietnamese Enterprises,” organized by CafeF in collaboration with the International Bank (VIB), features experts from various fields, including taxation, payments, and e-commerce, alongside bank representatives. They offer practical and easily applicable solutions to help local businesses and Vietnamese SMEs thrive in the new era.

After the first two episodes, which provided a comprehensive overview of taxation and payment 4.0, the third episode delves into a trending topic that has captured the interest of local businesses and SMEs: Social Commerce.

The rise of Social Commerce, where social media serves not just as a connection platform but also as an effective sales channel, has unlocked numerous potentials and opportunities for local businesses and SMEs. However, along with opportunities come challenges and pressures, requiring thorough preparation for a successful breakthrough.

How can local businesses and SMEs navigate this new landscape? What preparations are necessary, and what is the right mindset for entering the market? How can they adapt to changes related to taxation and electronic invoicing? And what solutions and tools can banks offer?

All these questions and more will be answered in Episode 3 of the talk show “Elevating Vietnamese Enterprises,” featuring two special guests:

– Mr. Nguyen Lam Thanh, Director of TikTok Vietnam

– Mr. Huy Nguyen, Director of Medium and Small Business Customers at VIB.

During the conversation, the experts will paint a comprehensive picture of Social Commerce in Vietnam while highlighting the potential of the livestream selling model in boosting the revenue of the retail market.

The guests will also delve into the pressures faced by local businesses and SMEs regarding digital transformation, financial resources, and growth strategies, offering insights into building an effective sales mindset, adapting to new policies, and tackling issues of counterfeit and low-quality goods to restore consumer trust.

Additionally, the experts emphasize the significance of leveraging digital financial tools when engaging in Social Commerce. The audience will gain a deeper understanding of the features and benefits of VIB’s comprehensive product ecosystem, such as the Super Profit Rate account for idle money, business credit cards, QR systems, transaction notifications by voice, electronic invoices, and digital contract management, as explained by the bank representative.

Episode 3 of the talk show will be aired at 8 PM on Tuesday, July 8, on the official CafeF and International Bank (VIB) Fanpages.