These efforts have been recognized with prestigious international awards, the first being from Global Banking & Finance Review, a well-known magazine, presented to a Vietnamese bank.
VPBank Prime, the financial brand for breakthrough-oriented young generations, from Vietnam Prosperity Joint-stock Commercial Bank (VPBank, HOSE: VPB) has excellently won the “Best Bank for Millennial and Gen Z Vietnam 2025” award by Global Banking & Finance Review (GBFR). VPBank is the first bank in Vietnam to be honored by GBFR in this category.
The award was carefully evaluated and considered through a rigorous process, ensuring strict criteria were met, and it recognizes VPBank Prime’s relentless innovative efforts to understand and meet the unique financial needs of young generations.
“We are thrilled that VPBank Prime, our brand tailored for young, dynamic customers, is the first Vietnamese bank brand to be honored as the ‘Best Bank for Millennial and Gen Z Vietnam 2025’. This award affirms our pioneering strategy of focusing on this unique customer segment, and it motivates us to continue innovating and creating to accompany the young generation towards a prosperous future,” shared a VPBank representative.
Introduced in 2021, VPBank Prime is the first financial brand in Vietnam dedicated to young, dynamic Vietnamese. After four years, VPBank Prime has attracted 2.3 million customers. This result demonstrates the effectiveness of VPBank’s strategy for the mass-affluent customer segment.
Through flexible solutions, user-friendly technology, and a comprehensive digital experience, VPBank Prime has solidified its pioneering role in shaping a modern banking model that deeply resonates with the lifestyles of Millennials and Gen Z. The products are meticulously tailored with three distinctive features: “Combo-ization,” digitalization, and breakthrough care.
Specifically, VPBank Prime has developed product combos that cater to the financial needs of diverse customer profiles, thereby offering seamless, intelligent, and efficient financial experiences. Examples include the Slay Combo for dynamic youngsters, Sport Combo for sports-loving office workers, Biz Prime Combo for shop owners, and the soon-to-be-launched Kid Combo for young families.
All VPBank Prime services and products are optimized on a digital platform, ensuring a fully digital journey for customers in the digital age 4.0. Additionally, VPBank Prime’s team of consultants is always ready to serve customers, from daily transactions to long-term financial advice for significant life milestones.
VPBank Prime members enjoy exclusive privileges, such as optimized pricing policies, loyalty point accumulation, birthday gifts, and thousands of attractive promotions from partners in various fields like fashion, beauty, sports, healthcare, cuisine, and transportation. These benefits enable customers to efficiently manage their finances and lead a fuller life.
Furthermore, VPBank Prime enhances the lifestyle of young people by sponsoring and organizing numerous cultural, entertainment, and sporting events, including Prime’s Night, an annual music event with 15,000 attendees; Prime’s Talk, a workshop on financial topics for Gen Z; and partnerships with marathons and other significant events like the Hanoi Creative Design Festival, the French Festival, and AIA Vitality Fest.
This significant international award for VPBank Prime showcases VPBank’s pioneering and leading position in the banking market, making it the top choice for Millennials and Gen Z. It reflects the trust and confidence of its customers and fulfills its commitment to accompanying them in every life moment, overcoming obstacles, and progressing towards prosperity.
With a steadfast focus on segmenting individual customers, VPBank has developed brands like VPBank Diamond for priority customers, VPBank Prime for the mass-affluent segment, and CommCredit for small business owners. Recently, VPBank introduced VPBank Private, offering exclusive financial services tailored for elite customers, with a mission to accompany and foster sustainable, enduring prosperity.
This strategic move underscores VPBank’s strong commitment to delivering exceptional, sophisticated financial solutions that are subtly personalized to meet the unique needs of each customer profile.
The introduction of VPBank Private reinforces VPBank’s business philosophy: continuously elevating experiences, creating superior value, and accompanying customers on their journey to the pinnacle of life’s refined pleasures.
“Linking Agriculture and Trade of Agro-Forestry Products in the Northwest Provinces.”
The Northwest has transformed into a major hub for fruit and industrial crop production. However, many products have yet to establish strong brands and are primarily consumed domestically, with export values remaining modest, reaching only a few hundred million USD annually.
“Batdongsan.com.vn: Vietnam’s Leading Online Real Estate Platform.”
Being recognized as the Top 1 Real Estate Tech Brand, Batdongsan.com.vn has firmly established its credibility over the past two decades. This accolade serves as a testament to its strong foundation and a springboard for the platform’s continued inspiring journey in the market.
“No More VAT Deductions for Cash Payments Under VND 20 Million Starting Today, July 1st”
“From January 2023, tax deductions will no longer be applicable for transactions under VND 20 million if they are made in cash. This new regulation is part of the government’s efforts to encourage digital payments and reduce the amount of physical cash in circulation.”
“Honda Celebrates 30 Years in Vietnam: A Milestone Achievement”
Honda, the renowned Japanese automotive manufacturer, has firmly established its presence in Vietnam with an impressive network of three motorcycle factories. These state-of-the-art facilities collectively boast an annual production capacity of up to 2.5 million units, showcasing the brand’s unwavering commitment to meeting the demands of the vibrant Vietnamese market.
Tons of Frozen Meat Floods Vietnam: A 100% Surge in Imports with a Price Tag of 69,000 VND/kg, Mostly from This Country
The Vietnamese market has witnessed a significant surge in frozen pork imports during the first five months of the year compared to the same period last year.
