Contrast Between Supermarkets and Traditional Markets During Tet Season

During the days leading up to the Lunar New Year of the 2024 Goat Year, the supermarkets in Nghệ An are always bustling and crowded. Meanwhile, the traditional markets are only sparsely visited by customers.

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With only a few days left until Tet Nguyen Dan 2024, everyone is busy preparing for a joyful and prosperous new year. On the afternoon of February 4th (the 25th of the 12th lunar month), the weather was warm and not rainy, attracting a large number of customers to supermarkets in Nghe An.

At the GO supermarket (Quang Trung Ward, Vinh City, Nghe An), the stalls are crowded with customers. The most crowded areas are the cake, fruit, and wine sections.

The aisles in the supermarket are “congested”.

People are choosing fruits for Tet rituals.

Supermarket staff continuously restock goods on the shelves to meet the shopping needs of consumers before Tet Nguyen Dan.

The checkout counter at the supermarket is packed with customers waiting to pay. Some customers have to wait for 30 minutes to reach the payment counter.

Supermarket staff are working at full capacity.

Most stalls have only a few customers before Tet.

Ms. Nguyen Thi Tam, a small business owner at Vinh Market, said that after the COVID-19 pandemic, the number of customers visiting the market has been decreasing. Despite the upcoming Tet Nguyen Dan, the increase in customers at the market is insignificant.

The Tet cake and candy area is also sparsely crowded.