Amway Global Tops Direct Selling Industry for 12 Consecutive Years

Amway - the global health and beauty powerhouse has retained its #1 spot in the world for direct selling as ranked by Direct Selling News (DSN), marking a record-breaking twelfth year that the brand has held the top position...

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Contributing significantly to the affirmation of the pioneering position of the Amway Group in the field of direct sales, Amway Vietnam is proud to be in the Top 10 markets with the highest revenue globally in 2023.

Reaching the revenue milestone of 7.7 billion USD, Amway continues to lead the list of the 100 global direct selling companies in 2024 based on 2023 revenue, extending the 12 consecutive years of dominating this ranking. The list also noted the presence of 58 businesses in the same industry, with sales exceeding 100 million USD.

Mr. Milind Pant – CEO of Amway Group shared: “Amway is committed to empowering millions of distributors to help a billion people live better, healthier lives every day by providing high-quality products, innovative solutions so that everyone can pursue comprehensive health goals and help the community achieve optimal health goals.”

Amway aims to elevate people’s quality of life with the goal of “Healthy and Happy” through 6 factors, including: Physical Health, Mental Health, Planet Protection, Community Connection, Personal Development, and Financial Health. In 2023, the Nutrilite brand grew by 3% and accounted for 60% of global revenue. This is a clear demonstration of Amway’s unwavering strategy, affirming its position as a nutrition expert for consumers.

To maintain its position, Amway has continuously strived to improve and innovate to enhance product competitiveness as well as bring new opportunities to diversify the experience of distributors and customers. Accordingly, the Amway Group will invest over 100 million USD in renewing production equipment, applying advanced technology, and modern, luxurious facilities in the next three years.

In addition, Amway is committed to providing a welfare support environment by creating meaningful opportunities for employees to connect with each other as a community. Amway will continue to invest in renovation projects for employee experience and workspaces at its headquarters in Ada, Michigan, USA.

The DSN Global 100 ranking is conducted annually by DSN, based on the global sales of businesses in the direct selling sector. With the DSN Global 100, Direct Selling News is committed to creating a fair and transparent ranking, reflecting both the success of companies and clearly depicting the industry’s influence on the consumer community.