“My curiosity was piqued as I delved into the information about this company. It wasn’t just the novelty that intrigued me, but more importantly, it raised many questions, some new and some old, that are not easily answered. However, what stood out the most were the impressions of creativity in what seemed like stale ideas…” Mr. Doanh added.
Here are Mr. Bui Van Doanh’s thoughts on the young BCG Land brand.
First Impression: Apartments – Revitalizing the Old
In my research, I learned that the first sector this company focuses on is residential and urban real estate, with a unique architectural philosophy and environmentally friendly materials to create a luxurious and classy living space, contributing to the development and transformation of the local urban landscape.
I particularly admire the “Manifesto” of Mr. Tan Bo Quan, Andy – Chairman of BCG Land: “Our aspiration is to redefine the lifestyle of the future. BCG Land strives to create a new lifestyle. To fulfill this mission of redefining living standards and delivering the best lifestyle projects, BCG Land has combined nature conservation with development, integrating environmental protection and preservation for future generations. This is our guiding principle in every project, ensuring that each step we take leaves a positive imprint on the community and positively contributes to changing the nation’s face.”
BCG Land always strives to create a new lifestyle, combining nature conservation with its projects (Photo: BCG Land)
BCG Land’s approach is not just about building four walls but, more importantly, evoking emotions when one returns to their “own urban area” and “own neighborhood” before finally stepping into their “own home.”
In other words, the urban landscape influences people’s perception when they “come home,” making them feel happy to be “back.” The building design should make residents want to “go home,” feel happy when they get home, and be proud of their neighborhood and building. Achieving this means the investor has succeeded, and more importantly, it is a way of “creating a lifestyle,” making residents happy and filling them with positive energy in their “own living space.”
Professor Dang Hung Vo summarizes that in just the last three decades, the concepts of luxury real estate have evolved significantly. “The monetary value that creates real estate is no longer the primary value; instead, non-monetary values such as location, convenience of life, cultural value, environmental quality, and smart solutions now hold a higher proportion. These non-monetary values will create monetary value in luxury real estate.”
Perhaps this is why BCG Land was honored as “Vietnam’s Best Real Estate Developer in Creating a Better Lifestyle” at the Dot Property Vietnam Awards 2022. Among the awards BCG has received, I was particularly struck by the King Crown Infinity project, which won the “Best Luxury Apartment Project in Ho Chi Minh City” award at the PropertyGuru Vietnam Property Awards 2021.
In terms of design and architecture, creating a unique style, especially one that shapes the future, having the idea is challenging, but convincing customers and residents is even more so, especially in the luxury segment that BCG Land pursues. It’s not just about ambition and passion; it’s about concretizing these into ideas and then transmitting this ambition and ideas to the team of architects and designers…
BCG Land is willing to invest significantly in both intellectual capital and finances in the design phase, and this is why the company has reaped success. And this success is not just about the awards but, more importantly, the recognition and trust of customers.
Second Impression: Resort Real Estate – The Challenge of Harmony
BCG Land’s resort real estate projects always aim to utilize renewable energy, employ environmentally friendly materials, and incorporate local culture to provide unique experiences for guests while minimizing the impact on the natural ecosystem.
Combining local culture to create unique experiences at the Hoian d’Or project (Photo: BCG Land)
In my opinion, location is crucial for resort and vacation real estate. It allows guests to enjoy the scenery, space, and the unique cultural and geographical environment of their destination. Next is convenience, as smooth travel allows for visiting multiple attractions, ensuring health, and creating experiences, exploration, and inspiration during the trip.
Malibu Hoi An meets these criteria, offering a convenient connection to famous tourist destinations such as Hoi An Ancient Town, Cu Lao Cham, Hue Ancient Capital, and beautiful beaches in Da Nang – Hoi An, such as Ha My, Non Nuoc, and My Khe.
In the Malibu Hoi An project, architects meticulously studied and skillfully incorporated the local Thanh Ha pottery into the roof surface, serving a dual purpose of heat insulation and reducing the greenhouse effect while adding a traditional touch to the project. Similarly, at the Hoian d’Or project’s shophouse subdivision, local materials like roof tiles and fired clay walls are used in construction. Additionally, eco-friendly materials like bamboo, wood, and thatched roofs are incorporated into the project’s utility buildings. Thus, Malibu Hoi An is considered a modern design with a clever blend of American-style freedom and local natural beauty.
BCG Land’s Malibu Hoi An resort real estate project aims to utilize renewable energy (Photo: BCG Land)
These are my personal reflections, some of which are commonly accepted, while others are my individual impressions of new phenomena and what could be considered emerging trends, including BCG Land. One of the functions of our Vietnam Real Estate Research Institute is to study, critique, and, most importantly, summarize practices to make recommendations and proposals to contribute to societal development. If anyone reads this article and considers it a helpful PR piece for identifying practices, I would be delighted.
